Socialync UGC hiring
Hire UGC creators from verified applicants
Post a campaign. Set your floor: country, language, niche, minimum followers, minimum average views. Everyone who applies already clears it, because their numbers come straight from the platform API before they ever see your listing.
No directory. No browsing.
There is no creator directory on Socialync. You do not search profiles, and there is no invite button on someone you found. You post a campaign with your floor. Creators who clear it see the job and apply. You pick from who applies. That is the whole model, stated plainly.
Set your floor
Country, language, niche, minimum followers, and minimum average views per platform. Only creators who clear it ever see the campaign.
Review verified applicants
Every number on an applicant comes from the platform API through the creator's own connected account. No screenshots, no media kit to take on faith.
Pick, pay, done
Choose who to hire, watch the post go live, confirm delivery, and pay the creator directly on the terms in the listing.
Four ways to structure the deal
Organic post
Flat fee, CPM, or a view bonus, settled off the post Socialync tracks once it is live.
Whitelisting on Instagram and Facebook
Meta partnership ads, run from the creator's own account, paid as a commission on attributed results.
Spark Ads on TikTok
TikTok's native ad format boosting a creator's published post, same commission structure.
Retainers
Not a separate deal type. A re-hire of a creator who already worked, available on the Growth plan.
Whitelisting and Spark Ads deals run on a licence clock. See how that works on the UGC ads page.
Questions brands ask about hiring
Do I search or browse creators?
No. Post a campaign with your floor. Creators who clear it can apply, and you choose from who applies.
What does "verified" mean on an applicant?
Every number on an applicant, follower counts and view averages, comes straight from the platform API through the creator's own connected account.
How is delivery confirmed?
The creator publishes through Socialync and the post is tracked. You confirm delivery, the creator confirms payment, and both sides keep the record.
How and when do I pay the creator?
You pay the creator directly, on the terms stated on the listing. No fee comes out of what you pay a creator.
Can I hire the same creator again?
Yes, as a re-hire on the Growth plan. It runs as a repeat listing to that one creator, with the same deal type as before.
What if nobody who qualifies applies?
Adjust the floor or the payout any time, and the campaign stays live while you do.
You pay the creator directly
No fee comes out of what you pay a creator. Reimbursement deals, where a creator buys the product and waits to be paid back, are banned on Socialync entirely. Founding brands are live the moment the board opens, November 1 at 12:01 PM ET.