Sponsored posts
Pay creators to post about you on their own accounts
Post a job with your pay and your floor. Creators whose verified numbers clear it apply, you pick, and the post goes live through Socialync, so you watch it publish and see the views it gets.
Why it works
49%
of consumers buy something daily, weekly or monthly because of an influencer post.
Sprout Social, 2024 Influencer Marketing Report86%
of shoppers engage with creator content before they decide to buy.
Bazaarvoice, Shopper Experience Index56.5%
of the fraud and quality problems marketers report are fake or bot followers.
Influencer Marketing Hub, Benchmark Report 2026That last number is why every stat on a Socialync applicant comes straight from the platform.
Where the post goes
On their profile
The creator posts on their own account, on any of the eight platforms Socialync posts to. This is the default.
As a collab post
The creator posts an Instagram collaboration with your brand. Once you accept the invite, it shows on both profiles.
On your profile
The creator delivers the finished video and you post it on your own account. Approving the file is the delivery.
Four ways to pay
Flat
One amount per creator for the whole job.
Per post
An amount for each post, times the posts you ask for.
Flat plus a view bonus
A base amount, and a bonus if the post passes a view count you set within the window, 30 days unless you change it.
CPM
A rate per 1,000 views on the verified count, with a cap you set, so the most you can owe is fixed.
When you post the video on your own profile, pay flat or per post, since there is no creator post to count views on. You pay the creator directly, on the terms in the listing.
What it costs
Free to post the campaign. Socialync takes 5% of what you agree to pay a creator, counted when you confirm the job was delivered. On a $400 job that is $20. A view bonus or CPM adds 5% of that amount only once it is earned. Billed to you monthly, and creators keep 100%. The full breakdown is on the brand pricing page.
Questions brands ask about sponsored posts
What is a sponsored post?
A post a creator publishes about your brand because you paid them to. On Socialync the creator publishes it through the app, so the post is tracked from the moment it goes live.
How do I know the creator’s numbers are real?
Every follower count and view average on an applicant comes from the platform API through the creator's own connected account. You set a floor per platform, and only creators who clear it can apply.
Which platforms can the post go on?
Instagram, TikTok, YouTube, Facebook, X, LinkedIn, Threads and Bluesky. Collab posts are Instagram only, since Instagram is the one platform that lets an app name a brand partner.
Can I use the post in my ads later?
A sponsored post campaign lets you repost the content on your own accounts. Paid ads need a whitelisting campaign, which carries paid ad rights and pays the creator a commission on results. The rights are written into the agreement before anyone applies.
Do I ship product?
The listing says whether a product ships. Reimbursement deals, where a creator buys the product and waits to be paid back, are banned on Socialync.
Can a campaign stay open all the time?
Yes. Run it on a date, or keep it always open. An always open campaign takes applications until you take it down, gives each job its own deadline, and caps how many jobs run at once.
Turn a great post into an ad
When a sponsored post takes off, run it as an ad from the creator's handle with whitelisting, or keep the creator on a monthly retainer. Founding brands are live the moment the board opens, November 1 at 12:01 PM ET.