Fresh from theSocialync workshop

Two new things in the composer: Pinterest joins your platforms, and Instagram Reels can go out as Trial Reels.

Pinterest

Connect your Pinterest account once, and pins go out from the same post as the rest of your queue.

• Image pins, and carousel pins of up to five images
• Pick the board for each pin, or create a new board without leaving Socialync
• Add a destination link and alt text to any pin
• The first line of your caption becomes the pin title, the full caption becomes the description
• Post now or schedule it, on every plan, free included

Instagram Trial Reels

A Trial Reel goes to people who don't follow you first, so you see how it lands before it reaches your followers.

• Turn on Trial Reel in the Instagram tab of any video post
• Choose when it reaches your followers: when you decide in the Instagram app, or automatically if it performs well
• Works with Post Now and scheduled posts
• AI agents connected through the Socialync MCP server can schedule Trial Reels too

Socialync is adding a UGC job board. Brands post paid campaigns. Creators apply, deliver through Socialync, and the brand pays them directly. It runs on the accounts you already connect, so every number on it comes from the platform itself.

If you run a brand

• Post a campaign with the platforms, deliverables, payout, and usage rights, then set the floor: country, language, niche, minimum followers, and minimum average views per platform. Creators under the floor never see the job.
• Every stat on an applicant comes through the creator's own connected account. No screenshots, no media kits.
• Deliverables attach to real published posts and are tracked. You confirm delivery, the creator confirms payment, and both of you have a record.
• You pay the creator directly. Socialync takes no cut of creator pay and never holds the money.
• No subscription. Organic campaigns pay 5% of what you agree to pay creators, counted when a job is delivered, and creators keep 100%. You do not need a Socialync posting plan to use the board.
• Founding brands build their campaign now and go live the second the board opens, and creators see founding campaigns first. A card is verified at signup and nothing is charged until a job is delivered. Claim a spot at socialync.io/for-brands.

If you make content

• Connect the accounts you post from once. Your follower counts and view averages do the pitching.
• Brands set their bar up front. Clear it and the job shows up on your board with the pay and the usage rights already on it.
• Post through Socialync, attach the deliverable, the brand confirms, and the brand pays you directly. Socialync verifies the work rather than holding your money.
• Reimbursement deals, where you buy the product and wait to be paid back, are banned here.
• Get one email the day it opens at socialync.io/ugc. Qualification is measured on your connected accounts, so the earlier they are connected, the more jobs you clear on day one.

The board opens November 1. Marketplace participation is 18+.

We updated our Acceptable Use Policy. You may no longer use Socialync to promote:

• Gambling, sports betting, and online casinos
• Lotteries and sweepstakes
• Affiliate links, referral codes, and bonus-code offers for any of the above

Why

Meta, X, and most of the other networks we publish to apply their own restrictions to this category, and several of them require prior authorization to run it at all. When a post trips those rules two things follow. The account that published it can be restricted or lose posting access, and repeated violations through our apps put Socialync's platform access at risk, which affects every person publishing through us.

This category was not spelled out before, which left the line in an unhelpful place for everyone. It is spelled out now.

If you have scheduled posts promoting these products, cancel them before your next publish window. If this was the main reason you signed up, email support@socialync.io and we will sort out your billing.

The Creator Spotlight is a short video series about the people building with Socialync: who you are, what you make, and how you post it everywhere from one place. We write it, cut it, and post it across every Socialync channel, tagged to you, and we send the whole thing back so you can share it too.

• Apply at socialync.io/spotlight. Two minutes: who you are, where to find you, and why you use Socialync.
• Open to paying Socialync members. Sign in and the form knows who you are.
• We feature a few members every month. Comedians, content creators, agencies running twenty brands, authors launching a book: if you post with Socialync, you qualify.

The announcement from our founder is up on Instagram, TikTok, LinkedIn, and X.

Your phone's share sheet is a way into Socialync. Finish a video, hit Share, pick Socialync, and the app opens on the composer with the media attached. Caption it, choose your platforms, schedule it.

• Works from any app with a share sheet, Photos and your editor included
• Photos and videos both come through
• Opens the composer whether the app was closed or already running
• On iPhone and Android

Why

The gap between finishing a video and posting it is where most content dies. Cutting that to two taps means the edit you just finished goes into the queue while you still have it open.

Now that more of you are wiring AI agents into Socialync via MCP, we tightened the rails:

• Per key rate limits to keep a runaway agent from spamming a platform
• Stricter validation on every tool call before it touches your accounts
• Clearer error messages so the AI knows when it hit a limit vs. an actual problem
• Plan gating enforced on the server, not just the client

If you're already using the MCP server you don't need to do anything, your existing key keeps working.

Collaborators are live for Business plan accounts. Invite by email, pick a role, and they get access without needing to share your login.

• Editor: draft, schedule, and post on your behalf
• Viewer: see analytics and the queue, no edit access
• Five collaborators per profile (the owner doesn't count toward the limit)
• Invite flow handles the case where someone already has an account

If you run a small team or hand off scheduling to a VA, this should kill the last reason you were sharing passwords.

We rolled out a third tier above Premium. Business is for the people who outgrew solo posting and want to bring teammates, clients, or AI agents into their workflow.

What's in Business at $40/mo:

• Full MCP server access for AI driven workflows
• Up to five collaborators per profile with editor or viewer roles
• Everything in Premium
• Add additional profiles for $40/mo each (great for agencies running multiple brands)

Pricing also gets a new yearly option: Business is $360/yr (a clean $30/mo equivalent), Premium is $180/yr ($15/mo equivalent). Existing Premium subscribers keep their current pricing.

We launched a Community page to spotlight the creators, streamers, and businesses growing with Socialync.

What's there now:

• Featured creators with their stories and the platforms they post to
• A direct line to the Socialync Podcast
• Submit your own story to get featured across the page and our channels

A community leaderboard for Premium members is in the works for a future update.

Bluesky is officially in. If you've been waiting to consolidate your cross posting workflow, this was the missing piece for a lot of you.

• Native OAuth (no app passwords to wrangle)
• Scheduled posts work the same way as every other platform
• Profile sync so your handle and avatar pull through
• Analytics counts Bluesky alongside the rest

We worked through a couple of OAuth profile edge cases in the days after launch so connections are now rock solid.

A few rounds of polish on the analytics dashboard:

• Missing days now render as zero instead of being skipped (you can see your gaps clearly)
• Date range queries use a proper upper bound so today's posts always appear
• Local timezone formatting throughout (no more "why does my Monday post show up on Sunday")
• Faster initial load and smoother chart transitions

Small changes individually but together they make the dashboard a lot more trustworthy.

Threads joins the lineup. Same flow as every other platform: connect once, schedule alongside the rest of your queue, and we handle the rest.

What landed in this release:

• OAuth connection with proper token refresh
• Scheduling and posting (text and media)
• Comment and reply management
• Threads visible in analytics next to your other platforms

If you were already using us for Instagram, the Threads connection takes about ten seconds since you already have a Meta account linked.

Until now you had to leave Socialync to figure out how a post actually performed. No longer. The new analytics dashboard pulls metrics from every connected platform into one view.

• Per platform breakdowns
• Date range filtering with proper local timezone handling
• Engagement, reach, and cadence over time
• Drill into any single post for the full picture

Backed by PostHog for the event layer so the numbers are honest. We use postedAt from the post record itself for date stamping so a post that went live on Tuesday shows up on Tuesday, not whenever the metric was scraped.