Glossary / Platform Terms

What does Add Yours mean?

Add Yours is an Instagram Story sticker that creates a public prompt chain — one user posts a theme ("show your pet"), and anyone can tap to add their own Story to the thread. It turns a single Story into a participatory trend that spreads across connected accounts.

The sticker links every participating Story into a browsable collection around one prompt. Because each addition is visible to that person's followers with a tappable sticker to join, the chain can spread rapidly, pulling in new participants the way a hashtag challenge does.

For creators and brands it is a low-effort engagement and reach tool: start a relevant prompt, and participation both boosts your Story's visibility and seeds a trend you originated. It works best with prompts that are easy to answer and broadly relatable.

Used in the wild

Story sticker prompt: "add yours: the one app you'd keep if you could only have three 📱"

Most used on:Instagram

FAQs about Add Yours

What is the Add Yours sticker?

It is an Instagram Story sticker that starts a public prompt chain. You post a theme, and anyone can tap the sticker to contribute their own Story to the thread, creating a participatory trend.

How does Add Yours help reach?

Each person who joins exposes the prompt to their followers via a tappable sticker, so a popular chain spreads from account to account. Starting one positions you as the originator and can drive significant Story visibility.

Related terms

Stories

Stories are full-screen vertical posts that disappear after 24 hours, available on Instagram, Facebook, Snapchat, and more. They sit at the top of the app and are used for casual, in-the-moment updates, polls, links, and behind-the-scenes content that does not need to live on your permanent grid.

Engagement Bait

Engagement bait is content engineered to farm likes, comments, shares, or watch time through manipulation rather than merit — "comment your birthday month!", deliberate mistakes that force corrections, rage bait, fake giveaways. Platforms officially demote it, yet softer forms remain core creator strategy.

Trending Audio

Trending audio is a sound — a song clip, dialogue snippet, or original audio — currently being used in a surge of videos. Using a trending sound ties your video to an established format viewers already understand, and platforms' discovery systems group videos by audio, making sounds a distribution vector of their own.

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