Metricool Pricing 2026: Every Plan and What It Costs
Metricool has a free plan and two paid plans priced by number of brands. Billed monthly, Starter is $25 a month for up to 5 brands or $45 for 10, and Advanced is $67 for 15 brands, $107 for 25 or $210 for 50; billed yearly, the same tiers are $20, $36, $53, $85 and $159 a month. The free plan covers 1 brand and 20 scheduled posts a month without LinkedIn or X, and connecting X on a paid plan is a $10 a month add-on per account.
Pricing disclosure. Prices checked on metricool.com/pricing on October 27, 2026, in USD. Metricool's prices exclude VAT. The yearly figures are the monthly rates on Metricool's Annual tab, which it says saves up to 24%. Plans change, so confirm on Metricool's site before you buy.
Metricool plans and prices
| Plan | Billed monthly | Billed yearly | What you get |
|---|---|---|---|
| Free | $0 | $0 | 1 brand, 20 scheduled posts a month, 5 competitor profiles, 30 days of analytics, Metricool MCP. No LinkedIn or X |
| Starter, up to 5 brands | $25 a month | $20 a month | Unlimited publishing under a fair use policy, LinkedIn, up to 100 competitors, unlimited analytics history, PDF and PPT reports, multiple link in bio pages, Google Drive and Canva integration |
| Starter, up to 10 brands | $45 a month | $36 a month | Everything above for up to 10 brands |
| Advanced, up to 15 brands | $67 a month | $53 a month | Everything in Starter plus team and client management, roles, post approval, customizable report templates, Data Studio connector, Metricool API for Zapier and Make |
| Advanced, up to 25 brands | $107 a month | $85 a month | Everything above for up to 25 brands |
| Advanced, up to 50 brands | $210 a month | $159 a month | Everything above for up to 50 brands |
| Custom | Contact sales | Contact sales | Custom brand count, white label, a dedicated account manager |
Metricool prices by brand, and each brand holds that brand's social networks. Every plan connects Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch and Google Business Profile. LinkedIn starts on Starter. X needs the paid add-on.
Metricool free plan
The free plan does not expire. It gives you:
- 1 brand
- 20 scheduled posts a month
- 5 competitor profiles to analyze
- 30 days of analytics
- The Metricool MCP, so you can connect Claude or ChatGPT
It leaves out LinkedIn, X, post approval and the Metricool API.
Metricool's pricing page lists no free trial for paid plans. The free plan is how you test it.
Metricool add-ons and costs people miss
- X costs extra on every paid plan. The X add-on is $10 a month per connected X account on Starter, Advanced and Custom. The free plan cannot connect X.
- Advanced Analytics is an add-on. It starts at $12 or $36 a month depending on your plan, and it opens unlimited Metricool Studio and campaign dashboards. Plans include 3 campaign dashboards.
- Hashtag Tracker is billed by the day. Tracking on X or Instagram costs $25 a day.
- Brands move in brackets. Going from 10 brands to 11 moves you from Starter at $45 to Advanced at $67, billed monthly.
- Team features start on Advanced. Roles, client management and post approval are missing from Free and Starter.
- White label is Custom only. Metricool lists it under Custom with a contact form and no public price.
- VAT is extra. Listed prices exclude VAT.
A quick example: 1 brand on Starter that posts to X costs $25 a month plus $10 for the X add-on, so $35 a month billed monthly.
Which Metricool plan fits you
- Testing Metricool, or one brand without LinkedIn or X: Free.
- Freelancer or small business with up to 5 or 10 brands, working alone: Starter.
- Agency with teammates or clients who approve posts: Advanced, from 15 brands.
- Agency that needs white label reports: Custom.
- Anyone posting to X: add $10 a month per X account to the plan price.
A simpler option for cross posting: Socialync
Socialync prices by connected account. One upload goes to every platform you pick, with a caption for each.
- Free plan: 5 posts a month across 8 platforms, with X on paid plans. No card. One publish counts as one post, however many platforms it goes to.
- Paid plans: from $20 a month for 5 connected accounts with unlimited posts, or $180 a year billed yearly. 10 accounts is $30 a month. Extra accounts start at $2 a month.
- Platforms: Instagram, TikTok, YouTube, X, Facebook, LinkedIn, Threads, Bluesky and Pinterest.
- AI agents: Metricool and Socialync both include an MCP server on the free plan, so you can connect Claude or ChatGPT on either before you pay.
Side by side: Metricool Starter is $25 a month billed monthly for up to 5 brands, plus $10 a month per X account. Socialync is $20 a month billed monthly for 5 connected accounts. A Metricool brand can hold several social profiles, and a Socialync connected account is one profile, so count your profiles before you compare.
Post to all your platforms in one click
Socialync lets you cross-post to TikTok, Instagram, YouTube, X, Facebook, LinkedIn, Threads, Bluesky, and Pinterest, with AI-powered captions for each platform. Free to start.
If reports, ads analytics and competitor tracking are the job, those are Metricool strengths worth pricing in.
See the full breakdown in Socialync vs Metricool, more options in Metricool alternatives, and every Socialync price on the pricing page. Related reads: Metricool vs Hootsuite and Hootsuite pricing 2026.
Metricool pricing FAQ
How much does Metricool cost a month?
Billed monthly, Metricool Starter costs $25 a month for up to 5 brands or $45 for 10, and Advanced costs $67 for 15 brands, $107 for 25 or $210 for 50. Billed yearly, the same tiers are $20, $36, $53, $85 and $159 a month. Prices exclude VAT, and X is a $10 a month add-on per connected account.
Does Metricool have a free plan?
Yes. Metricool's free plan covers 1 brand, 20 scheduled posts a month, 5 competitor profiles and 30 days of analytics, and it includes the Metricool MCP. It cannot connect LinkedIn or X.
Is Metricool cheaper billed yearly?
Yes. Metricool says annual billing saves up to 24%. Starter for 5 brands drops from $25 to $20 a month, and Advanced for 50 brands drops from $210 to $159 a month.
How much is the Metricool X add-on?
The X add-on is $10 a month per connected X account, available on Starter, Advanced and Custom. The free plan cannot connect X.
How does Metricool pricing compare to Socialync?
Metricool prices by brand: Starter is $25 a month for up to 5 brands billed monthly, or $20 billed yearly, plus $10 a month per X account. Socialync prices by connected account: the free plan is 5 posts a month across 8 platforms (X is on paid plans) with no card, and paid plans start at $20 a month for 5 connected accounts with unlimited posts, or $180 a year billed yearly.
Start free
Start free at socialync.io. The free plan is 5 posts a month with no card.