Hootsuite Pricing 2026: Every Plan and What It Costs
Hootsuite has three self serve plans in 2026, priced per user and billed yearly: Standard is $99 a month per user for up to 10 social accounts, Professional is $199 a month per user with unlimited accounts, and Advanced is up to $399 a month per user. Enterprise is custom priced. There is no free plan, and the paid plans come with a 14 day free trial that needs no credit card.
Pricing disclosure. Prices checked on hootsuite.com/plans on October 27, 2026. Hootsuite lists them in USD per user per month, based on annual billing, before tax. Plans change, so confirm on Hootsuite's site before you buy.
Hootsuite plans and prices
| Plan | Billed monthly | Billed yearly | What you get |
|---|---|---|---|
| Standard | Not listed | $99 per user a month ($1,188 a year) | Up to 10 social accounts, unlimited scheduled posts, AI post and image generation, one inbox, brand and competitor monitoring |
| Professional | Not listed | $199 per user a month ($2,388 a year) | Unlimited social accounts, inbox automation and workflows, trend forecasting up to 90 days ahead, custom performance reports |
| Advanced | Not listed | Up to $399 per user a month (up to $4,788 a year) | Unlimited social accounts, content review and approval, message assignment and auto routing, team performance reports |
| Enterprise | Custom | Custom | Advanced analytics, advanced listening, single sign on (SSO), custom compliance, sold through a demo |
Standard, Professional and Advanced can also be billed month to month. Hootsuite's FAQ says annual billing gives a lower per user monthly rate. The plans page does not print the monthly price, so the yearly figures above are the public numbers.
Hootsuite free plan and free trial
Hootsuite has no free plan in 2026.
You get a 14 day free trial on Standard, Professional and Advanced:
- No credit card needed to start.
- You are not charged when it ends. To keep going, you pick a plan and add payment details.
- Trial accounts have daily posting limits of 10 to 20 posts per organization, depending on the plan.
- Bulk scheduling is off during the trial.
Enterprise has no self serve trial. You request a demo.
Costs people miss with Hootsuite
- Every user is a seat. Hootsuite sells plans per user. A team of 3 on Standard is $297 a month billed yearly, or $3,564 a year.
- Standard stops at 10 social accounts. Hootsuite counts each profile as one account, so 5 Facebook Pages and 5 Instagram profiles fill Standard. Account 11 means moving to Professional.
- Monthly billing costs more. The listed prices assume annual billing. Month to month is a higher per user rate.
- Tax is extra. Listed prices exclude applicable taxes.
- Advanced listening and SSO sit on Enterprise. Both are Enterprise features, and Enterprise is custom priced.
- Nonprofits can apply for a discount. Hootsuite offers a discounted nonprofit rate on some plans.
Which Hootsuite plan fits you
- Solo marketer or small business with up to 10 profiles: Standard, at $99 a month per user billed yearly.
- Brand or agency with more than 10 profiles: Professional is the first plan with unlimited social accounts.
- Team that needs content approvals and message routing: Advanced adds review and approval, assignment and auto routing.
- Large organization with SSO and compliance needs: Enterprise, priced through a demo.
- Creator or small team that mostly publishes: every Hootsuite plan bundles an inbox, monitoring and reports. If publishing is the whole job, compare a publishing focused tool before you commit to a yearly seat.
A lower cost option for publishing: Socialync
If your job is getting one video or post onto every platform, Socialync is priced for that.
- Free plan: 5 posts a month across 8 platforms, with X on paid plans. No card. One publish counts as one post, however many platforms it goes to.
- Paid plans: from $20 a month for 5 connected accounts with unlimited posts, or $180 a year billed yearly. 10 accounts is $30 a month and 100 accounts is $99 a month. Extra accounts start at $2 a month.
- Seats: pricing follows connected accounts. Your own seat is included, and each extra collaborator seat is $10 a month.
- Platforms: one upload goes to Instagram, TikTok, YouTube, X, Facebook, LinkedIn, Threads, Bluesky and Pinterest, with a caption per platform.
- AI agents: the MCP server for Claude and ChatGPT is on every plan, free included.
Side by side: Hootsuite Standard is $99 a month per user billed yearly for up to 10 social accounts. Socialync is $30 a month for 10 connected accounts.
Post to all your platforms in one click
Socialync lets you cross-post to TikTok, Instagram, YouTube, X, Facebook, LinkedIn, Threads, Bluesky, and Pinterest, with AI-powered captions for each platform. Free to start.
If your team works in a shared inbox, runs social listening or needs approval chains, those are Hootsuite strengths worth pricing in.
See the full breakdown in Socialync vs Hootsuite, more options in free Hootsuite alternatives, and every Socialync price on the pricing page. Related reads: Buffer vs Hootsuite, Hootsuite vs Sprout Social and Metricool vs Hootsuite.
Hootsuite pricing FAQ
How much does Hootsuite cost a month?
Hootsuite Standard costs $99 a month per user, billed yearly, for up to 10 social accounts. Professional is $199 a month per user and Advanced is up to $399 a month per user, both billed yearly with unlimited accounts. Monthly billing is available at a higher per user rate that the plans page does not list.
Does Hootsuite have a free plan?
No. Hootsuite offers a 14 day free trial on Standard, Professional and Advanced with no credit card, and it does not charge you when the trial ends. Trial accounts are limited to 10 to 20 posts per organization per day, and bulk scheduling stays off until you pay.
Is Hootsuite cheaper billed yearly?
Yes. Hootsuite says annual billing gives a lower per user monthly rate than month to month billing. The $99, $199 and up to $399 prices on its plans page are all annual billing rates.
How many social accounts does each Hootsuite plan include?
Standard includes up to 10 social accounts. Professional, Advanced and Enterprise include unlimited social accounts. Hootsuite counts each profile, such as one Instagram account or one Facebook Page, as one account.
How does Hootsuite pricing compare to Socialync?
Hootsuite starts at $99 a month per user, billed yearly, for up to 10 social accounts, and has no free plan. Socialync has a free plan with 5 posts a month across 8 platforms (X is on paid plans) and no card, and paid plans from $20 a month for 5 connected accounts with unlimited posts, or $180 a year billed yearly.
Start free
Start free at socialync.io. The free plan is 5 posts a month with no card.