Meta Partnership Ads: How Brands Run Them

Meta Partnership Ads: How Brands Run Them

A Meta partnership ad is a paid ad that runs from a creator's Instagram or Facebook handle, with the creator's permission. The brand builds it and pays for it in its own Ads Manager, the same as any other campaign. The ad carries the creator's name, their face, and the trust their audience already gives them.

Meta used to call this branded content ads. The name changed and the permission model underneath stayed the same. Meta's help center confirms the rename directly: "Branded content ads are now called partnership ads."

This guide covers what you need before you touch Ads Manager, the two kinds of permission, the partnership ad code, the Partnership Ads Hub, the build itself, what the whole thing costs, real shapes of the format, and what happens when the deal ends.

What a partnership ad is

A partnership ad lets an advertiser run paid media using a creator's content, with the creator's name and profile attached to the ad. Meta's own page on the format states plainly that it lets advertisers "run ads with partners: creators, brands and other businesses," with the partner and the advertiser shown in the ad's header. The same article notes that since September 2026 partnership ads can also run in the WhatsApp Status placement (checked October 23, 2026).

It runs as a new, targeted campaign, built and paid for in the brand's ad account, using content the creator made and agreed to let the brand promote. The creator's audience never had to see it organically first.

Meta's page for the format reports a 71 percent lift in intent and brand awareness when partnership ads are used, from a meta analysis of 14 brand lift studies. It also reports a 19 percent lower cost per acquisition when partnership ads join a brand's business as usual campaigns. One more number from the same page is worth remembering when you brief a creator: 71 percent of consumers make a purchase within a couple of days after seeing creator content across Meta's apps. The whole format is a bet on borrowed trust, and Meta's own numbers back the bet.

What you need before you open Ads Manager

Four things have to exist before a partnership ad can launch. Skip any one of them and the campaign stalls.

• A business portfolio. The ad account, the Facebook Page, and the creator relationship all need to sit inside one Meta business portfolio. A personal profile will not work here.
• A connected ad account, funded and in good standing, the same requirement any Meta ad campaign has.
• A Meta Pixel or the Conversions API firing on your site. Meta's own guide to the Pixel sums it up in one line: "Understand actions on your website with Meta Pixel." That is what turns a click on the ad into a measured sale later.
• An eligible account on both sides. Meta's eligibility page for partnership ads requires a Facebook Page or profile in professional mode, or an Instagram professional account. Both need "an authentic, established presence" and no history of misinformation or intellectual property violations. Threads only supports the organic paid partnership label right now. Partnership ads themselves do not run there yet.

Set up all four before the brief goes out. A brand that skips the Pixel and launches anyway gets a running ad with no way to prove what it did, and a Pixel added later never sees the sales from the days before it.

Two more eligibility details are easy to miss on a first read of Meta's page. Repeated policy violations tied to either the brand or the creator's account can pull monetization privileges for both sides at once, even when only one side broke the rule. Current elected and appointed officials, political candidates, parties, political committees and government agencies are ineligible for branded content. An advertiser authorized to run ads about social issues, elections or politics can still run partnership ads, as long as the creator holds the same authorization. Almost no consumer UGC brief runs into that second rule. Still, rule it out before you build a campaign for anything adjacent to public policy or advocacy.

Partnership ad permissions and requests

Nothing runs until the creator says yes. Meta's page on partnership ad permissions is direct about it: advertisers "need permission from the partner whose handle the ad will include," and creators "can revoke these permissions at any time." There are two kinds of permission, and they buy very different things.

	Content level	Account level
How the creator grants it	A partnership ad code for one post, or the "Allow brand partner to boost" toggle on a post that tags you with the paid partnership label	Accepting your request in the Partnership Ads Hub, the Instagram app or the Facebook app
What you can boost	That one post, story or reel	Any of their posts, stories or reels that tag you, archived ones included
Ads with no existing post	Needs an existing post	Yes, from the creator's handle without pre-existing content
The creator's custom audience	Not included	Include or exclude it in your campaign
Best for	A one-off boost	An ongoing relationship

On Instagram, "tag you" means the paid partnership label, an @mention, a people tag, a product tag, or a Collab. On Facebook, Meta only counts the paid partnership label.

You send the request, and the creator has to accept it. Send an account level request from the Hub. If the creator has linked their Instagram and Facebook accounts, they get the notification on both, and accepting it gives you account level permission on both. Until they accept, the request sits there waiting on them.

An agency adds a third layer on top of either method. Instagram's own guide to creating a partnership ad is specific here: the brand has to "grant your agency permissions across your Instagram account, Facebook page, and ad account." That grant is separate, since the agency is a different party from the creator.

One exception saves a step for some teams. Meta notes that when two accounts are owned by the same business and an employee has ads access to both, that employee can run partnership ads between them without any partnership ad permission at all.

Account level access is the broader grant and the one worth negotiating for a repeat relationship. A single ad code is the right tool for a one-off boost. Mix the two up and you end up asking a creator to regenerate a code every week. Ask for the standing permission once.

The partnership ad code, step by step

The partnership ad code is the content level permission in a form you can paste. The creator generates it in the app and sends it to you. Meta's ad code guide lists three ways to make one.

During content creation on Instagram:

1. Create the post, story or reel in the Instagram app.
2. Tap "Partnership label & ads."
3. Turn on the "Get partnership ad code" toggle.
4. Tap Share. Once the content is live, the code is ready to copy or send in a direct message.

After posting on Instagram:

1. Open the post, story or reel from the profile.
2. Tap the three dots, then "Partnership label & ads."
3. Turn on "Get partnership ad code" and copy the code.

After posting on Facebook:

1. Open the content and tap the three dots.
2. Tap "Share partnership ad code."
3. Toggle on "Get partnership ad code" and copy it.

On your side, you paste that code when you build the ad in Ads Manager, and the creator's content loads as the creative.

The rules worth knowing before you rely on a code:

• Two partners at most. Meta's guide says ad codes "can be used by up to 2 partners at a time."
• The creator can make a new code any time.
• Turning the toggle off stops new ads only. Any active ads already using the code keep running. Ending a running ad is a separate step, which is why the licence in your deal matters (more on that below).
• Archived content behaves differently by app. Archiving an Instagram post leaves your code access in place. Archived Facebook content cannot be boosted at all.
• The ad never shows on the creator's profile. The organic post stays on their grid. The partnership ad itself lives in the feed of whoever you target, and in the Ad Library.

When a creator says the code is not showing, the content is usually the problem. Meta shows an ineligibility screen when the toggle is turned on for content that cannot be a partnership ad. Check the format limits in the placements table below before you ask them to try again.

The Partnership Ads Hub, now called Creator Marketing Hub

The Partnership Ads Hub is the brand side tool in Ads Manager for managing creator relationships. Meta's help article on it is still titled "Manage account-level permissions for partnership ads in Partnership Ads Hub," while the article body now calls the tool Creator Marketing Hub (checked October 23, 2026). Same tool, two names, so search for both.

Per Meta's help article, the Hub is where you:

• Send account level permission requests to creators and other partners.
• Accept requests that partners send you.
• Watch the status of every relationship. Pending requests, accepted requests that mark active partnerships, and inactive ones where a creator or brand removed the permission.
• Chase a stalled request. A partner who has not accepted shows "Request sent" in the Manage permissions tab. Select them and click Get link to share a link that opens the request in the Instagram app, or Notify to send the notification again.

Meta widened the Hub in December 2025. Social Media Today's report on the update lists the changes: Instagram content from creators who tag or mention your brand now appears in the Hub, Facebook and Instagram content sits in one list, and you can review a creator's content performance, "including Views, Interactions, Likes, Comments, Shares, and Saves." Affiliate opportunities show up there too.

Treat the Hub as your inbox of content you could boost. Creators already talking about your brand show up there before you have hired anyone, and the screening order below tells you which of their posts can run.

Set up a partnership ad in Ads Manager

Once the permission exists, the build itself follows a fixed order. Skip a step and the ad either will not launch or launches against the wrong content.

1. Confirm the basics. A business portfolio, a connected ad account, and a working Pixel or Conversions API, all in place before you touch a campaign.
2. Confirm the permission is on file. Either the account level grant from the creator, or a content level ad code for the specific post you want to run.
3. Create the campaign and set the budget. Meta's own guide to budgets states you choose "Advantage+ campaign budget or ad set budgets" at creation. There is no per-ad budget field. Every ad you add to that set shares the same spending pool.
4. Build the ad from the creator's content. Pull an already authorized post from the Suggested Posts panel, which surfaces approved branded content from the last 60 days. Or paste the ad code for one specific post.
5. Choose how the identity displays. Instagram's guide lists three options: both accounts named, the creator's identity shown first in the header, or dynamic identity. Meta turns dynamic identity on by default, and it "automatically" picks whichever display option is predicted to perform best.
6. Match the creative to an eligible placement. Meta's format guide sets real limits by placement, covered in the table below. A file that clears Feed can still fail Reels.
7. Launch. The ad goes live in your ad account, and Meta lists it in the public Ad Library the same way it lists every ad.

Get the permission in step 2, before the creative is final. Build the creative first and chase the permission second, and the finished ad sits in Ads Manager until the creator opens the request.

Finding content worth boosting

You can start from posts that already exist. Meta gives you three places to look, and each answers a different question.

Where	What it shows	Use it for
Suggested Posts in Ads Manager	Approved branded content from the last 60 days with no blocking eligibility issue (Meta)	Adding a post that already carries the permission to a new or running campaign
Partnership Ads Hub (Creator Marketing Hub)	Instagram posts where creators tagged or mentioned you, with Views, Interactions, Likes, Comments, Shares and Saves	Finding creators who already talk about you, before you hire anyone
Creator Marketplace Trends	Instagram trends from the US, in real time	Picking the format and hook for a new brief

Screen every candidate in this order before you ask the creator for anything:

1. Post date. A Reel published before October 15, 2021 cannot become a partnership ad.
2. Audio. A track from the Instagram music library rules the Reel out, and so does copyrighted music you hold no rights to.
3. Tag and toggle. A post with the paid partnership label and the "Allow brand partner to boost" toggle on can run today. An untagged post needs a partnership ad code from the creator first.

Ask for permission on the posts that pass all three, then brief new content only for what is missing. A post that already earns views on its own has no production cost left to recover.

Placements and formats, side by side

Each surface has its own hard limits. A creative built for one does not automatically clear another.

Placement	Format	Limit
Feed	Single image, video, or carousel	Carousel up to 10 cards, 1:1 ratio recommended
Stories	Video	Up to 60 seconds when boosted from an existing story, up to 5 stickers or tappable text elements
Reels	Video	Up to 15 minutes, and an organic Reel posted before October 15, 2021 cannot be boosted

Reels has the sharpest trap in that table. A creator's best-performing old Reel, published before that October 2021 cutoff, is not eligible for a partnership ad, no matter how good the numbers on it are. Meta's format page also rules out Reels that use music from the Instagram music library, or copyrighted music unless the advertiser holds the rights. Check the post date and the audio before you brief anyone on reusing an existing Reel.

Budgets live on the ad set

Meta's budget guide gives you two places to set spend. An Advantage+ campaign budget is one number that "continuously distributes in real time to ad sets with the best opportunities." An ad set budget is a fixed number per ad set. Neither gives an individual ad its own line item.

So every partnership ad inside one ad set draws from one shared pool, next to any brand account ads in the same set, and Meta's delivery system decides how much each ad gets.

Say a brand sets a $1,500 ad set budget and loads three partnership ads into it, one from each of three creators. Meta does not split the $1,500 into three even $500 shares. It shifts spend toward whichever ad produces results at the lowest cost, so one creative can pull $900 while the other two split what is left.

Pick the structure by the question you need answered.

You want to know	Structure	Why
Which hook wins	One ad set, several creators' ads inside it	Delivery moves spend to the winner for you
What each creator is worth	One ad set per creator, each with an ad set budget	One strong ad cannot starve the others of spend
What you will owe in commission	One ad set per commissioned creator	You set each creator's spend, so a per lead, per click or per view commission stays inside a number you chose

Use ad set budgets for creators on commission. An Advantage+ campaign budget moves money between ad sets too, which makes a creator's monthly commission much harder to forecast.

Meta partnership ads examples

The fastest way to see real ones: open the Meta Ad Library, search a consumer brand you know works with creators, and look for ads with two names in the header. Meta's ad code guide says it plainly: "The ad will be listed in the Ad Library."

Three shapes cover most of what you will find there. The brands below are made up. The mechanics come straight from Meta's permission rules above.

1. Boost a post that already tagged you. A coffee brand spots a creator's Reel, posted with the paid partnership label and the "Allow brand partner to boost" toggle on. The brand boosts it from Ads Manager with no new request, because that toggle is a content level permission.
2. New content from the creator's handle. A running shoe brand holds account level permission with a creator, plus the rights to their footage in the contract. It uploads a fresh cut in Ads Manager and runs it from the creator's handle without any post going up first.
3. A code for an untagged post. A creator posted an honest review of a kitchen gadget without tagging the brand. The brand asks for a partnership ad code. Meta lets an advertiser create ads from any post, story or reel "when a partner shares the partnership ad code," tagged or not.

All three run under both names, and all three end up in the Ad Library. For the creative side, meaning hooks and formats that held up as paid media, UGC examples that worked in 2026 breaks down 14 of them.

What partnership ads cost

There is no separate price list for the format. A partnership ad costs three things, and only the first one goes to Meta.

1. Media. You pay Meta through the normal auction, against the budget you set on the campaign or ad set, from your own ad account. The partnership format changes whose name is on the ad. The bill comes from the same place as every other ad you run.
2. The creator. What you pay for the content and the permission. Published rate guides put whitelisting access at 20 to 30 percent of the creator's base rate per month, or a flat $100 to $500 a month. Whitelisting rates: what brands pay creators shows that math with sources, and the UGC rate calculator runs it for your own deal. Some deals swap the monthly fee for a base plus a commission on attributed results.
3. The platform, if you hire through one. On the Socialync job board that is 1.5% of attributed sales when the commission pays on sales, or 1.25% of ad spend when it pays on leads, clicks or views, never both. No plan, no subscription.

Example. A brand spends $2,000 in a month on partnership ads from one creator. The creator earns 10 percent of attributed sales, with no base. The ads attribute $6,000 in sales. The creator's commission is $600, and the Socialync fee is $90, which is 1.5 percent of $6,000. The month costs $2,000 in media, $600 to the creator and $90 in fees: $2,690 against $6,000 in attributed sales.

Run the same deal with the commission paying $5 per lead and the fee switches to 1.25 percent of the $2,000 spend, which is $25. The fee follows whatever the commission pays on.

The ad does not have to touch the creator's own feed

A partnership ad can run as a dark post: it reaches a targeted audience and never has to appear on the creator's profile. Meta's ad code guide says the partnership ad itself "won't be visible on your profile," even when the organic post it came from is.

If the brand builds the ad from an already published post, that post stays visible on the creator's profile the way it always was. The ad is a paid boost layered on top. If the brand builds the ad from new content the creator authorized only for ads, that content never touches the creator's feed at all. It exists only inside the ad.

Either way, anyone can still find the ad through Meta's Ad Library, since every partnership ad is logged there. Every partnership ad sits in the public Ad Library. The targeting only decides whose feed it reaches.

How results get measured

A pixel on the brand's site turns a click on the ad into a tracked event: a page view, an add to cart, a purchase. Attribution decides which ad gets the credit for that event, and Meta sets it per ad set.

Meta's article on attribution settings lists three models: standard, incremental and custom. Incremental only counts conversions Meta's models predict the ad caused. Custom feeds in your own analytics tool's logic. Standard lets you pick the windows, and for website conversions Meta supports these (checked October 23, 2026):

Standard setting	What it counts
Click-through	Events within 1 day or 7 days after a link click on the ad
View-through	Events within 1 day after someone saw the ad
Engage-through	Events within 1 day after a click that is not a link click, or a 5 second video play

The window decides the commission. A shopper who clicks the ad on Monday and buys on Thursday counts under a 7 day click window and drops out under a 1 day one. Your store's last click report can credit that same sale to a search ad instead. Meta also warns that results cannot be compared across ad sets running different attribution models.

Write the attribution model and the windows into the deal before launch, and keep them fixed for the whole licence. A creator on 10 percent of sales earns a different number under 1 day click than under 7 day click, so both sides need to know which one counts. On the Socialync job board, commission is counted on what the pixel on your connected ad account attributes.

Partnership ads vs boosted posts

These get confused constantly, and the difference decides who has to say yes before you can spend a dollar. A boosted post promotes something your own page already published.

	Boosted post	Partnership ad
Whose content	The brand's own post	A creator's content, authorized for ads
Permission needed	None, it is your own page	Yes, account level or a content code
Identity shown	The brand only	The brand and the creator, per your display choice
Where it's logged	Ad Library, under the brand	Ad Library, with both names on the ad
What it buys	More reach on content your page already made	Reach plus a creator's built-in trust with their audience

A boosted post extends what your own page already said. A partnership ad borrows someone else's voice to say it, and that borrowing is the entire reason the format exists. If a creator's face is doing no real work in the ad, you are paying for the partnership process to get what a plain boosted post would have done.

The licence is what sets the clock

Meta's help center describes no end date on a partnership ad permission. It stays active until the creator or partner revokes it, so nothing inside Meta tells either side when the ad should stop.

The fix goes in the contract. A UGC deal that includes a partnership ad states a licence: a number of months, or forever, agreed before the creator grants the permission. The brand runs the ad, so it can end the licence and pause the ad whenever it wants. Whitelisting vs Spark Ads vs Partnership Ads covers the TikTok side, where the Spark Ads code carries its own expiry date.

Write the licence length into the deal before you ever request the permission. A creator who grants a permission with no stated end date reads it as "until I say stop," and they can say stop on any morning. A named term of three or six months gives both sides a date to plan the renewal around. The free UGC contract template has the licence clause ready to copy.

Running partnership ads through the Socialync job board

The Socialync UGC job board opens November 1, 2026. A whitelisting campaign states the platform, the licence length and the commission goal on the listing before a creator ever applies, alongside whether product ships. The full deal shape is on socialync.io/influencer-whitelisting.

A qualification floor sits under every listing: country, language, niche, minimum followers and minimum average views per platform. Follower counts come from the creator's connected account, and average views come from the posts they publish through Socialync, read from the platform API. No screenshots, no self-reported numbers. Creators who do not clear the floor never see the job, and applying is free. If you already know a creator, you can invite them by their exact handle. There is no directory to search. How to verify a creator's followers and views covers the checks to run on anyone you find elsewhere.

The post can run three ways. The creator posts it on their own account through Socialync and you run that post as the ad. You post the file on your own profile with the partnership label naming the creator. Or it runs as an ad only. When the creator posts it, Socialync adds your brand's Instagram @mention to the caption automatically, and the paid partnership label is forced on, so the disclosure is in place before the ad ever launches.

Your Meta pixel has to be on the connected ad account before an ads campaign can publish. Once the creator grants the permission, the partnership ad launches from Socialync into your own ad account. The budget, the targeting and the spend stay in your Ads Manager.

The creator earns commission only, on the goal you picked: a share of attributed sales or a set amount per sale, per lead, per link click, or per 1,000 views. There is no base payment at delivery. Leads and clicks are Meta only. Commission runs for as long as you run ads under the licence, measured by your ad account's own attribution. You can end the licence at any point, and the ad tied to it pauses the moment that happens.

Commission goes out on statements, weekly, every two weeks or monthly, your call. You pay each statement to the creator directly: US creators through Stripe on the Socialync pay page, everyone else off platform, where the creator confirms the money arrived. Socialync never holds the money and takes nothing from the creator's pay. Reimbursement deals, where a creator fronts money and waits to be paid back, are not allowed on the board. Marketplace participation is 18+.

Every hire also generates a written agreement for that specific job, covering the deliverable, the licence term, and the pay structure the listing named. New York requires a written contract on freelance work of $800 or more and Illinois sets the line at $500, which the UGC contract template walks through clause by clause.

There is no plan. Ads campaigns pay 1.5% of attributed sales on sales commissions, or 1.25% of ad spend on the other goals, never both. Founding brands can build a campaign now at socialync.io/signup and go live the moment the board opens. On TikTok the same deal runs as a Spark Ad, covered in how TikTok Spark Ads work with creators.

Where a partnership ads launch breaks

A handful of mistakes account for most delayed or dead campaigns.

• No Pixel connected before the brief goes out. The campaign can still launch on Meta, but nobody can prove what it did, which is the same as not knowing if it worked.
• Treating the permission like a formality. No grant, no ad. It does not matter how ready the creative or the budget is.
• Asking for a code when you need the account. A code covers one post. A creator you plan to run all quarter needs the account level request from the Hub.
• Building creative for the wrong placement. A file that clears Feed's carousel limit can still miss Reels' 15 minute limit or Stories' sticker limit, and the fix means a reshoot.
• Trying to budget per creative inside a shared ad set. Spend moves toward whatever Meta's delivery system favors. Your personal favorite creative gets no special weight.
• Skipping the written disclosure because the platform label exists. The FTC's Disclosures 101 guide says it in one line: "Don't assume that a platform's disclosure tool is good enough." Keep the paid partnership label on, and put a plain #ad or "Sponsored" in the caption too.
• Reusing an old Reel without checking the date and the sound. Anything published before October 15, 2021 is not eligible, and neither is a Reel built on a track from the Instagram music library.
• Never naming a licence length. A permission grant with no stated end sits open until someone remembers to close it, which is a worse conversation to have after the ad has been running for months.

Every one of these is fixable before launch. Put the pixel, the permission type and the licence length in the brief, and four of the eight are settled before anyone films.

Frequently asked questions

What are Meta partnership ads?

Paid ads that run from a creator's Instagram or Facebook account, using content the creator authorized, with the creator's name and profile shown in the ad alongside the brand's. Meta renamed the format from branded content ads; the mechanics stayed the same.

Do I need the creator's permission to run a partnership ad?

Yes, always. The creator grants either an account level permission, covering ongoing ads from their handle, or a content level permission for one specific post, usually as an ad code. A contract alone cannot replace it: the permission has to exist on the platform itself. The one exception is two accounts owned by the same business, where an employee with ads access to both can run partnership ads between them.

What is a partnership ad code?

A code the creator generates on Instagram or Facebook that lets a brand boost one specific post, story or reel as a partnership ad, tagged or not. Up to 2 partners can use one code at a time. The creator can turn the code off to stop new ads, but ads already running on it keep running.

Where is the Partnership Ads Hub?

In Ads Manager. It is where you send account level permission requests, accept requests from creators, and see which permissions are pending, active or inactive. Meta's help center now also calls it Creator Marketing Hub.

How much do Meta partnership ads cost?

The media costs whatever budget you set, priced through Meta's normal auction. On top of that you pay the creator, and a platform fee if you hire through one. Published guides report 20 to 30 percent of a creator's base rate per month for whitelisting access, and the Socialync job board charges 1.5% of attributed sales or 1.25% of ad spend.

Is a Meta Pixel required for partnership ads?

Meta will let you launch without one, but there is then no way to prove the ad drove a sale or a lead. Every partnership ad job on the Socialync board requires your Meta pixel on the connected ad account before it can publish.

What is the difference between a partnership ad and a boosted post?

A boosted post extends the reach of the brand's own content, with no permission step needed. A partnership ad runs a creator's authorized content through the brand's ad account, carries the creator's name and trust into the ad, and needs the platform permission in place first.

Can I choose whose name shows on a partnership ad?

Yes. Meta offers three display options: both identities, the creator's name first in the header, or dynamic identity, which Meta enables by default and adjusts automatically based on which option it predicts will perform best.

Can you run partnership ads on TikTok?

Partnership ads are Meta's format, for Instagram and Facebook, plus WhatsApp Status since September 2026. TikTok's version is Spark Ads, where the creator authorizes one published post with a code and the ad runs from their handle.

How does a UGC job board handle partnership ad permissions?

The listing states the licence length and the commission before a creator applies. The creator delivers, then grants the permission on Instagram or Facebook. Your pixel has to be connected before the campaign publishes. When the creator posts it, Socialync adds your brand's @mention to the caption automatically. The ad then launches into your own ad account. You can end the licence at any time, and the ad pauses the moment you do.

Launch it in the right order

Confirm the account setup, get the right permission on file, build inside the budget rules, match the placement, and name the licence length before anyone asks about it later. That order is the whole guide.

If you want creators who already clear your bar to come to you, the whitelisting deal on socialync.io shows how a listing reads, and founding brands can start one at socialync.io/signup ahead of the November 1 open. There is no plan: ads campaigns pay 1.5% of attributed sales or 1.25% of ad spend, so Socialync charges nothing until your ads spend or sell.

For the full picture of how partnership ads compare to TikTok's Spark Ads and a plain organic post, Whitelisting vs Spark Ads vs Partnership Ads puts all three side by side. For the complete brand workflow from goal to first ad, How to run UGC ads step by step covers the eight steps this guide's Ads Manager setup fits inside. And the full Partnership Ads definition has the short version, next to whitelisting, for anyone still sorting out the terms.