Comparison
Socialync vs Hootsuite: Built Different
Hootsuite is the enterprise standard. Socialync is purpose-built for creators and small teams. Here is how they compare.
Pricing: Socialync vs Hootsuite
Socialync
Hootsuite
Save up to $89/month compared to Hootsuite Professional. That is over $1,000/year back in your pocket.
Feature comparison
| Feature | Socialync | Hootsuite |
|---|---|---|
| Cross-posting(Compose for multiple networks but limited customization) | ||
| TikTok personal accounts(Business accounts only) | ||
| AI captions(OwlyWriter AI on all paid plans) | ||
| Video support | ||
| Calendar scheduling | ||
| Multi-profile(Up to 10 on Professional) | ||
| Analytics(Comprehensive reporting suite) | ||
| Bulk scheduling | ||
| Content approval workflow | ||
| RSS feeds | ||
| Link shortener(Ow.ly built-in) | ||
| Hashtag suggestions |
Honest pros and cons
What Hootsuite does well
- Most comprehensive feature set in the industry with deep analytics
- Supports up to 10 social accounts on the base plan
- Robust content approval workflows for teams and agencies
- Integrates with 150+ apps including Salesforce, Slack, and Canva
Where Hootsuite falls short
- Starting price of $99/month is prohibitive for individual creators
- Interface can feel overwhelming with features most creators never use
- No TikTok personal account support
- Frequent upsells and add-on costs for advanced analytics and ads management
Why choose Socialync over Hootsuite
Socialync Premium costs $10/month vs Hootsuite at $99/month — 90% less
Focused, creator-friendly interface without enterprise complexity
TikTok personal account support out of the box
True cross-posting with per-platform customization built in
Best for
Marketing teams and agencies that need enterprise-grade analytics, team collaboration, and social listening across many accounts.
Why switch to Socialync
If Hootsuite feels like overkill and you are paying for features you never use, Socialync gives creators exactly what they need at a fraction of the cost.
Frequently asked questions
Is Socialync a good Hootsuite alternative?
For creators and small teams, yes. Socialync offers core scheduling, cross-posting, AI captions, and analytics at $10/month instead of $99/month. If you need enterprise features like social listening, ad management, or team workflows for 10+ people, Hootsuite may still be the better choice.
Why is Hootsuite so expensive compared to Socialync?
Hootsuite is built for enterprises and agencies. It includes social listening, ad management, team collaboration tools, and 150+ integrations. Socialync focuses specifically on what creators need — scheduling, cross-posting, and AI tools — so it can offer a lower price without the enterprise overhead.
Does Hootsuite have a free plan?
Hootsuite removed its free plan in 2023. The cheapest option is $99/month for the Professional plan. Socialync offers a free plan with 5 posts and 6 connected accounts, plus a Premium plan at just $10/month.
Can Socialync replace Hootsuite for a small team?
For small teams of 1-3 people focused on content publishing, Socialync can handle the core workflow. If your team requires content approval chains, assigned roles with permissions, or enterprise compliance features, Hootsuite is more suitable.