In K-pop fan spaces, "delulu" originally described fans who believed they would date their idol. TikTok broadened it into a lifestyle joke: being delulu about a job you are underqualified for, a situationship that is clearly dead, or a 10-year plan with no step one.
The tone is self-aware — people call themselves delulu, embracing the bit that confidence beyond reason gets results. It pairs with manifestation culture ("delulu with a vision") and shows up heavily in dating and career content. By 2026 it is established vocabulary, used sincerely and ironically in roughly equal measure.
