What does Verified Stats mean?

Media Kit

A media kit is a creator's pitch document for brands — typically a one-to-three page PDF or link covering audience size and demographics, engagement stats, content niches, past partnerships, and contact details. It functions as a resume for brand deals, answering a marketer's qualifying questions in one glance.

Qualification Floor

A qualification floor is the minimum a brand sets on a campaign, such as country, language, niche, minimum followers, or minimum average views, before a creator can see or apply to the job. On Socialync's job board, the floor is checked automatically against each creator's connected account, so applicants already clear the bar before they apply.

Engagement Rate

Engagement rate measures how actively an audience interacts with content — typically likes, comments, shares, and saves divided by followers or by reach, expressed as a percentage. Brands use it to vet creators because it exposes the difference between a large audience and an attentive one.