A strong kit leads with the numbers brands screen for: follower counts per platform, average views, engagement rate, and audience demographics (age, gender, geography — pulled from platform analytics). Case studies beat logos: one partnership with a concrete result ("drove 1,200 clicks, 9% CTR") outweighs a wall of brand names.
Format conventions: keep it current (stale numbers destroy trust), keep it skimmable, match the visual quality of your content, and version it — some creators tailor kits per niche or per pitch. Rates can live in the kit or in a separate rate card; many creators omit pricing from the kit to keep negotiating room. Tools range from Canva templates to auto-updating services that pull live stats.
The Socialync UGC job board skips the media kit. Applicant follower counts and average views come from the platform API through the connected account, and brands set a minimum on both before a job is visible. The board opens November 1.