A view bonus sits on top of a base rate rather than replacing it. A brand might pay $400 for a video plus $150 if it clears 50,000 views within 30 days, so the creator is guaranteed the base amount and picks up more only if the post performs. It differs from a pure CPM deal, where the entire payment scales with views from the first view.
The threshold and the bonus amount are set before the post goes live, along with the window in which views must accrue, since organic reach can keep climbing for weeks. Brands like the structure because it rewards a strong hook without raising the guaranteed cost of every post; creators like it because the downside is capped at the base rate.
Socialync's job board supports three post payment structures on a listing: a flat fee, a CPM rate, or a flat fee plus a view bonus at a stated threshold. The structure and the threshold are fixed on the listing before a creator applies.