The finished post a creator delivers is one cut: one hook, one pacing, one edit. Raw footage is everything shot for that post, including takes that did not make the final cut, B-roll, and multiple angles. A brand with raw files can build its own edits, test different hooks against the same footage, or cut versions sized for different placements without hiring the creator again.
Because raw footage multiplies what a brand can do with a single shoot, most creators treat it as a distinct deliverable with its own price, separate from the edited post and separate from usage rights. A brand asking for raw files as a routine part of every job, with no extra charge, is effectively asking for the ability to remake the content indefinitely.
On Socialync's job board, whether a job includes raw footage is stated on the listing as part of the deliverables, so a creator sees that requirement, and its terms, before applying.