Cam Lockrey on Building Trust in the Gig Economy Through Content
Cam Lockrey is the founder of Gig N Go, a platform that connects local workers with homeowners through short-form video. Think TikTok Shop, but for home services. In episode two of the Socialync podcast, Ernest Reschke sat down with Cam to talk about how a pressure washing side hustle turned into a full-blown marketplace, and why trust is the missing ingredient in platforms like Facebook and Thumbtack.
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From Pressure Washing to a Platform
In 2022, Cam lost his scholarships at Calvin University after realizing engineering wasn't for him. To pay the bills, he and a friend started a pressure washing business. That summer was the most money he'd ever made, but the real insight wasn't about pressure washing. It was about the relationships.
"One of our clients actually loved us so much that they kept on giving us free stuff. We had a $200 pressure wash and they gave us a hundred percent tip on top of that."
Clients kept calling them back for random odd jobs because they liked working with them. That pattern sparked the idea: what if you could scale that kind of personal connection?
Why Kickback Had to Die
Cam's first attempt was Kickback, a connection-focused app that landed him on local news stations and earned around 4,000 downloads. But people started posting job requests from all over the country, far outside the West Michigan area it was built for. Retention dropped. The MVP started breaking.
"I started seeing job postings everywhere throughout the entire United States, and the platform wasn't made for that. What does this tell me about the market?"
That signal, combined with low retention, pushed Cam to rethink the entire product. The result was Gig N Go.
TikTok Shop for Home Services
Gig N Go lets workers post short videos about what they do, their personality, their work style, their results. Homeowners scroll through those videos and hire based on who they actually trust, not just who has the lowest price.
"What happens if I wanted to learn the personalities of the people who are so intimately connecting with you or working in or by your house? A solution like that doesn't exist."
The platform also doubles as a homeowner's checklist, helping people stay on top of repairs and maintenance. It's sticky by design.
400 to 1,000 Users in One Month
At the time of recording (April 10, 2026), Gig N Go had nearly 1,000 users, up from 400 just one month prior. No news coverage. No paid ads. Workers were already uploading videos to the platform before it was even fully finished.
"Kickback only hit its first 500 users after being featured on news stations. Gig N Go right now, for being only about four or five months old since the pivot, we're almost at a thousand users."
Content Is the New Currency
Cam's thesis is simple: attention and trust are converging, and content is the bridge. Big platforms like Facebook and Thumbtack completely miss on personality. They optimize for transactions, not relationships.
"Content is quite literally the new currency and your attention is going to play into that. And if I can capture attention and also tie that into a business with trust, I think there's a lot of potential there."
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