Rizz started in Kai Cenat's Twitch streams around 2021 and exploded through TikTok. "Unspoken rizz" — charming someone without saying anything — became its own meme. Variants stack endlessly: "rizz god," "zero rizz," "negative rizz," and "rizzler" for someone with exceptional rizz.
By 2026 rizz is fully mainstream — parents know it, brands use it (usually badly), and kids have partly moved on to ironic uses. It still works in content as a comedic label: pet videos captioned "the rizz is crazy," or skits rating fictional characters' rizz. Sincere use in marketing copy generally reads as out of touch.
