The workflow usually flows from a "pillar" piece (longform video, podcast, or article) downward into derivatives: vertical clips for TikTok/Reels/Shorts, key frames into carousels, transcripts into threads and newsletters, audience questions into the next pillar. One recording session can feed a week of posting.
Repurposing well means adapting each piece to its platform: reframing hooks for each platform's audience, native captions and aspect ratios, and crucially removing watermarks. Platforms explicitly deprioritize content carrying competitors' logos, which is why posting a TikTok watermark on Reels is the canonical repurposing mistake. Scheduling and cross-posting tools (Socialync, Repurpose.io, Buffer and similar) exist to take the manual labor out of the distribution step.