Steve Stachini on Using Content to Build a Movement

Steve Stachini on Using Content to Build a Movement

Steve Stachini is a UK-based creative, author, musician, and artist. His memoir "My Life Naked and Raw" details his experience surviving childhood abuse, and his album "Unconventional" brings those stories to life through music and poetry. After a full two-year break from social media, Steve came back with a long-term content strategy and a mission to raise awareness.

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Coming Back After Two Years of Silence

Steve didn't just take a short break. He was completely off social media for two years. When he came back, his accounts were dormant but his followers were still there. His approach: don't ease in, go hard with a batch of scheduled content and let people know you're back.

"I knew from the start that I would have to create a lot of posts and even if technically they go to waste to start with, just to actually let people know that yes, Steve's back posting regularly."

Three Months of Content in Two Days

Instead of scrambling for posts each week, Steve sat down and created three months of content in about two days. He scheduled everything through Socialync and freed himself up to think strategically about what comes next.

"Your platform has allowed me that time to sit back again because the pressure's been off because I could post three months ahead."

He splits his content across two profiles, posting three days a week on each, and leaves two days open for spontaneous posts when inspiration strikes.

Be Available Everywhere, But Focus on One or Two

Steve's strategy is simple: post to every platform you have an account on, but put your real energy into one or two. For him, that's Instagram and Spotify.

"Try and concentrate on one or two platforms. Because if you can get your numbers up, if you can get the interest up on one or two platforms, it will filter eventually to the others."

Low Metrics Don't Always Mean Low Impact

One of the most interesting things Steve shared: his engagement numbers on social media posts aren't impressive on paper. But when he looks at his Spotify data, monthly listeners, plays, saves, and playlist adds are all climbing. The content is working even when the metrics don't show it directly.

"On your particular platform, to be honest, my metrics are not very good, they're pretty rubbish. However, it's not a true story of what's happening in the world."

The Mission Behind the Content

Everything Steve creates ties back to one goal: raising awareness about abuse and letting survivors know they're not alone. His book, his album, his social media presence, it all feeds the same mission. The long-term vision is to turn his story into a mini TV series.

"If my stories can help anyone know that they're not alone, then that's done its job."

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