The original sense is news-specific: refreshing feeds during crises, absorbing bad headlines past the point of usefulness. Usage has broadened to cover any compulsive scroll — comparison-scrolling on Instagram, 2am TikTok holes — where the defining feature is that you feel worse and keep going.
It anchors a genre of digital-wellness content: screen-time challenges, "stop doomscrolling" app setups, and the companion coinage "hopecore" or "gratitude scrolling" as antidotes. For creators, it is also an audience-behavior reality: a lot of consumption happens in this low-mood autopilot state, which is part of why comforting and escapist content performs.
