Why cross-post from LinkedIn to Instagram?
LinkedIn's text-heavy format and Instagram's visual-first approach seem incompatible, but they are actually complementary. LinkedIn posts with strong insights convert beautifully into Instagram carousels, quote graphics, and educational Reels. This lets you build a personal brand that spans both professional and social audiences.
LinkedIn Specs
- Caption limit
- 3,000 chars
- Max hashtags
- 5
- Aspect ratios
- 16:9, 1:1
- Media formats
- JPG, PNG, PDF, MP4
- Max video length
- 10 min
- Max file size
- 200 MB
- Best times
- 8-10 AM, 12-2 PM, 5-6 PM
- Links in posts
- Yes
LinkedIn Specs
- Caption limit
- 3,000 chars
- Max hashtags
- 5
- Aspect ratios
- 16:9, 1:1
- Media formats
- JPG, PNG, PDF, MP4
- Max video length
- 10 min
- Max file size
- 200 MB
- Best times
- 8-10 AM, 12-2 PM, 5-6 PM
- Links in posts
- Yes
Instagram Specs
- Caption limit
- 2,200 chars
- Max hashtags
- 8
- Aspect ratios
- 1:1, 4:5, 9:16
- Media formats
- JPG, PNG, MP4, MOV
- Max video length
- 3 min
- Max file size
- 100 MB
- Best times
- 11 AM - 1 PM, 5-7 PM
- Links in posts
- Yes
How to cross-post from LinkedIn to Instagram
- 1
Choose insight-rich LinkedIn posts
Select posts with tips, lessons, or step-by-step advice. These convert best to Instagram visual formats.
- 2
Design carousel slides
Turn each key point into a designed carousel slide. Use Canva templates for professional, consistent branding.
- 3
Write an Instagram-style caption
Adapt your LinkedIn post into a more personal, emoji-friendly Instagram caption. Keep it under 2,200 characters.
- 4
Add 5-8 Instagram hashtags
Replace LinkedIn's professional hashtags with Instagram discovery hashtags relevant to your niche.
- 5
Create a Reel version for bonus reach
Record a 30-60 second video summarizing your LinkedIn post for even more Instagram reach.
Formatting tips for LinkedIn to Instagram
Carousels are the best format
LinkedIn text posts convert perfectly to Instagram carousels. One point per slide, 5-10 slides.
Visual design is critical
LinkedIn allows plain text. Instagram requires designed visuals. Invest in templates.
More personal tone
LinkedIn is professional. Instagram is personal. Share the human side of your professional insights.
Common mistakes to avoid
Plain text posts on Instagram
Instagram is visual. Turn your text into designed carousel slides, quote graphics, or video content.
Corporate language on Instagram
Soften your LinkedIn language. Instagram audiences want authentic, personal content, not corporate speak.
No visual branding
Use consistent colors, fonts, and templates so your content is recognizable in the Instagram feed.
Pro Tip
Your highest-performing LinkedIn posts have already been validated by a professional audience. Use them as the basis for Instagram carousels, which are the highest-saved content type on Instagram.
Frequently asked questions
How do I turn LinkedIn posts into Instagram content?
Convert tip-based posts into carousels (one point per slide), create quote graphics from your best insights, or record a Reel summarizing your post.
What LinkedIn content works on Instagram?
Career tips, productivity hacks, industry insights, and motivational business stories. Present them visually with designed templates.
Should I use different hashtags on Instagram vs LinkedIn?
Yes. LinkedIn uses professional hashtags (#Leadership). Instagram uses discovery-focused hashtags (#MotivationMonday, #EntrepreneurLife). Research each platform separately.