Why cross-post from LinkedIn to Facebook?
LinkedIn and Facebook share a surprising amount of audience overlap—many professionals use both platforms. But the engagement style is different. LinkedIn rewards professional insights; Facebook rewards community discussion. Adapting your LinkedIn content for Facebook lets you reach the same people in a different context.
LinkedIn Specs
- Caption limit
- 3,000 chars
- Max hashtags
- 5
- Aspect ratios
- 16:9, 1:1
- Media formats
- JPG, PNG, PDF, MP4
- Max video length
- 10 min
- Max file size
- 200 MB
- Best times
- 8-10 AM, 12-2 PM, 5-6 PM
- Links in posts
- Yes
LinkedIn Specs
- Caption limit
- 3,000 chars
- Max hashtags
- 5
- Aspect ratios
- 16:9, 1:1
- Media formats
- JPG, PNG, PDF, MP4
- Max video length
- 10 min
- Max file size
- 200 MB
- Best times
- 8-10 AM, 12-2 PM, 5-6 PM
- Links in posts
- Yes
Facebook Specs
- Caption limit
- 8,000 chars
- Max hashtags
- 3
- Aspect ratios
- 16:9, 1:1, 4:5
- Media formats
- JPG, PNG, MP4, MOV
- Max video length
- 4 min
- Max file size
- 1000 MB
- Best times
- 9 AM - 10 AM, 3-4 PM
- Links in posts
- Yes
How to cross-post from LinkedIn to Facebook
- 1
Choose broadly relevant LinkedIn posts
Select LinkedIn posts about topics that interest people outside professional settings—career changes, work-life balance, business lessons.
- 2
Soften the professional tone
LinkedIn is formal. Facebook is conversational. Rewrite your post to be warmer and more personal.
- 3
Upload media natively
If your LinkedIn post had a video, image, or document, upload it directly to Facebook.
- 4
Add a community discussion angle
End with an open-ended question. Facebook thrives on comments and shared experiences.
- 5
Use minimal hashtags
LinkedIn uses 3-5 professional hashtags. Facebook works with 1-3 or even none.
Formatting tips for LinkedIn to Facebook
Warmer, more personal tone
Replace LinkedIn's professional language with conversational, relatable Facebook language.
Facebook supports longer content
Facebook allows 8,000 characters vs LinkedIn's 3,000. You can even expand your post.
Fewer hashtags
From 3-5 on LinkedIn to 1-3 on Facebook. Hashtags matter less for Facebook discovery.
Common mistakes to avoid
Corporate tone on Facebook
Facebook users expect personal, relatable content. Soften your LinkedIn language significantly.
Too many professional hashtags
LinkedIn hashtags like #ThoughtLeadership look out of place on Facebook. Use 1-3 broad tags.
No engagement hook
Facebook rewards comments above all. Always add a question or discussion prompt.
Pro Tip
Share your LinkedIn post in relevant Facebook Groups (with permission). Group content gets 5-10x more reach than Page posts, and professional content is highly valued in business-focused groups.
Frequently asked questions
Should I post my LinkedIn content on Facebook?
Yes, especially business lessons, career advice, and work-life balance content. Soften the professional tone and add community discussion elements.
Do the same audiences see both platforms?
There is significant overlap. But users are in different mindsets—professional on LinkedIn, social on Facebook. Adapt your delivery accordingly.
How do I make LinkedIn content work on Facebook?
Soften the tone from professional to conversational, reduce hashtags, and add an engaging question. The core insight stays the same; the packaging changes.