Why cross-post from Facebook to LinkedIn?
Facebook and LinkedIn serve different professional contexts—Facebook for community building and LinkedIn for career advancement. But business-related Facebook content often translates well to LinkedIn when you elevate the language and add professional insights. This is especially effective for business owners, consultants, and industry professionals.
Facebook Specs
- Caption limit
- 8,000 chars
- Max hashtags
- 3
- Aspect ratios
- 16:9, 1:1, 4:5
- Media formats
- JPG, PNG, MP4, MOV
- Max video length
- 4 min
- Max file size
- 1000 MB
- Best times
- 9 AM - 10 AM, 3-4 PM
- Links in posts
- Yes
Facebook Specs
- Caption limit
- 8,000 chars
- Max hashtags
- 3
- Aspect ratios
- 16:9, 1:1, 4:5
- Media formats
- JPG, PNG, MP4, MOV
- Max video length
- 4 min
- Max file size
- 1000 MB
- Best times
- 9 AM - 10 AM, 3-4 PM
- Links in posts
- Yes
LinkedIn Specs
- Caption limit
- 3,000 chars
- Max hashtags
- 5
- Aspect ratios
- 16:9, 1:1
- Media formats
- JPG, PNG, PDF, MP4
- Max video length
- 10 min
- Max file size
- 200 MB
- Best times
- 8-10 AM, 12-2 PM, 5-6 PM
- Links in posts
- Yes
How to cross-post from Facebook to LinkedIn
- 1
Select business-relevant Facebook posts
Choose posts about industry news, business lessons, professional achievements, or market insights. Skip personal or community-only content.
- 2
Professionalize the caption
Facebook captions are casual and emoji-heavy. Rewrite for LinkedIn with data, insights, and professional language.
- 3
Upload media natively if applicable
If your Facebook post included video or images, upload them directly to LinkedIn for native engagement.
- 4
Add industry hashtags
Replace Facebook hashtags with professional LinkedIn tags like #Entrepreneurship, #Marketing, or #Innovation.
- 5
Post during business hours
Facebook peaks at 9-10 AM and 3-4 PM. LinkedIn peaks at 8-10 AM and 12-2 PM on weekdays.
Formatting tips for Facebook to LinkedIn
Professional tone required
Facebook is casual. LinkedIn expects professional insights and data-backed commentary.
LinkedIn allows 3,000 characters
Less than Facebook's 8,000 but enough for substantial professional posts. Focus on quality over quantity.
Use 3-5 industry hashtags
Replace casual Facebook hashtags with professional LinkedIn tags relevant to your industry.
Common mistakes to avoid
Casual Facebook tone on LinkedIn
Rewrite captions professionally. "Can't believe this happened!" becomes "Here is an important lesson I learned this week."
Personal content on LinkedIn
Only cross-post business, career, or industry content. Family photos and personal updates do not belong on LinkedIn.
Too many emojis
Facebook posts use emojis freely. LinkedIn posts should use them sparingly or not at all.
Pro Tip
Facebook posts that generate business-related debate make excellent LinkedIn content. The discussion has already proven the topic resonates—now present it to a professional audience.
Frequently asked questions
What Facebook content works on LinkedIn?
Business insights, industry news, professional achievements, and career lessons. Avoid personal, community, or entertainment content.
Should I use the same caption on both platforms?
No. Facebook captions are casual. LinkedIn captions should be professional, data-driven, and insightful. Rewrite for LinkedIn's audience.
What posting times work for LinkedIn?
LinkedIn peaks at 8-10 AM and 12-2 PM on weekdays. Avoid weekends and evenings, unlike Facebook which is active throughout the day.