Why cross-post from Facebook to Twitter (X)?
Facebook and Twitter serve very different purposes—Facebook for community discussion, Twitter for real-time hot takes and news. But the core ideas from your best Facebook posts can become powerful tweets. The challenge is extreme condensing: from 8,000 characters down to 280.
Facebook Specs
- Caption limit
- 8,000 chars
- Max hashtags
- 3
- Aspect ratios
- 16:9, 1:1, 4:5
- Media formats
- JPG, PNG, MP4, MOV
- Max video length
- 4 min
- Max file size
- 1000 MB
- Best times
- 9 AM - 10 AM, 3-4 PM
- Links in posts
- Yes
Facebook Specs
- Caption limit
- 8,000 chars
- Max hashtags
- 3
- Aspect ratios
- 16:9, 1:1, 4:5
- Media formats
- JPG, PNG, MP4, MOV
- Max video length
- 4 min
- Max file size
- 1000 MB
- Best times
- 9 AM - 10 AM, 3-4 PM
- Links in posts
- Yes
Twitter Specs
- Caption limit
- 280 chars
- Max hashtags
- 2
- Aspect ratios
- 16:9, 1:1
- Media formats
- JPG, PNG, GIF, MP4
- Max video length
- 2 min
- Max file size
- 15 MB
- Best times
- 8-10 AM, 6-9 PM
- Links in posts
- Yes
How to cross-post from Facebook to Twitter (X)
- 1
Extract the core insight from your Facebook post
Read your Facebook post and identify the single most compelling point. This becomes your tweet.
- 2
Write a 280-character version
Condense that insight into a punchy, shareable tweet. Trim ruthlessly—every word must earn its place.
- 3
Upload any media natively
If your Facebook post had an image or video, upload it directly to Twitter. Never just share a Facebook link.
- 4
Use 1-2 hashtags
Facebook uses 1-3 hashtags. Twitter works with just 1-2 highly relevant or trending tags.
- 5
Consider a thread for longer content
If your Facebook post is too rich for one tweet, create a Twitter thread. Threads get high engagement.
Formatting tips for Facebook to Twitter (X)
Extreme caption condensing
From 8,000 to 280 characters. Extract the single most shareable insight.
Threads for longer content
Facebook posts that are too rich for one tweet work great as Twitter threads.
Native media uploads
Never share a Facebook link on Twitter. Upload images and videos directly.
Common mistakes to avoid
Sharing Facebook links on Twitter
Facebook link previews on Twitter are terrible. Upload media natively and rewrite the text.
Trying to fit everything in one tweet
If the content is too rich, use a Twitter thread. Do not sacrifice clarity for brevity.
Community-style language on Twitter
Facebook is warm and conversational. Twitter rewards wit, hot takes, and urgency. Adjust your tone.
Pro Tip
Your most-commented Facebook posts reveal what topics spark debate. Turn those into Twitter polls or hot takes to generate engagement on a new platform.
Frequently asked questions
Can I link my Facebook page to Twitter?
There is no native integration between Facebook and Twitter. You need to manually cross-post content between the two platforms.
How do I fit a Facebook post into 280 characters?
Extract the single most compelling point and write it as a standalone statement. If needed, create a Twitter thread for the full content.
Should I share Facebook links on Twitter?
No. Facebook link previews on Twitter are poor quality. Download media and rewrite text for native Twitter posting.