Why cross-post from Twitter (X) to Facebook?
Twitter and Facebook have very different vibes—Twitter is fast, witty, and news-driven while Facebook is community-focused and conversational. But your core ideas can thrive on both. The trick is expanding Twitter's brevity into Facebook's longer-form, discussion-oriented format.
Twitter Specs
- Caption limit
- 280 chars
- Max hashtags
- 2
- Aspect ratios
- 16:9, 1:1
- Media formats
- JPG, PNG, GIF, MP4
- Max video length
- 2 min
- Max file size
- 15 MB
- Best times
- 8-10 AM, 6-9 PM
- Links in posts
- Yes
Twitter Specs
- Caption limit
- 280 chars
- Max hashtags
- 2
- Aspect ratios
- 16:9, 1:1
- Media formats
- JPG, PNG, GIF, MP4
- Max video length
- 2 min
- Max file size
- 15 MB
- Best times
- 8-10 AM, 6-9 PM
- Links in posts
- Yes
Facebook Specs
- Caption limit
- 8,000 chars
- Max hashtags
- 3
- Aspect ratios
- 16:9, 1:1, 4:5
- Media formats
- JPG, PNG, MP4, MOV
- Max video length
- 4 min
- Max file size
- 1000 MB
- Best times
- 9 AM - 10 AM, 3-4 PM
- Links in posts
- Yes
How to cross-post from Twitter (X) to Facebook
- 1
Choose high-engagement tweets
Select tweets that generated strong reactions. These topics will resonate on Facebook too.
- 2
Expand to a full Facebook post
Turn your 280-character tweet into a 500-2,000 character Facebook post. Add context, stories, and discussion points.
- 3
Upload any media natively
Download images or videos from your tweet and upload directly to Facebook for native engagement.
- 4
Add a question to drive comments
Facebook rewards comments. End your expanded post with an open-ended question to spark discussion.
- 5
Use 1-3 Facebook hashtags
Twitter uses 1-2 trending hashtags. Facebook works with 1-3 broad, relevant tags.
Formatting tips for Twitter (X) to Facebook
Expand dramatically
From 280 to 8,000 characters available. Add the context, stories, and nuance that Twitter forced you to cut.
Add discussion starters
Twitter rewards retweets. Facebook rewards comments. End with a question.
Conversational tone
Twitter is punchy and witty. Facebook is warm and community-focused. Adjust your language.
Common mistakes to avoid
Posting 280-character tweets on Facebook
Short posts look lazy on Facebook. Expand your tweet into a full, thoughtful post.
Sharing Twitter links on Facebook
Facebook suppresses external links. Upload media natively and rewrite your text.
Twitter tone on Facebook
Twitter's sarcastic, punchy style can feel hostile on Facebook. Warm up your language.
Pro Tip
Turn your most controversial tweets into Facebook polls. The same hot take that drove retweets can drive Facebook comments and shares when framed as a question.
Frequently asked questions
Can I automatically share tweets to Facebook?
There is no native auto-posting between Twitter and Facebook. Use a tool like Socialync to schedule to both platforms simultaneously.
Should I expand my tweets for Facebook?
Yes. Facebook rewards longer, conversational posts. A 280-character tweet should become a 500-2,000 character Facebook post with added context and a discussion question.
Do Facebook users like Twitter-style content?
The ideas work, but the delivery needs to change. Facebook audiences prefer warm, community-driven discussions over punchy hot takes.