Why cross-post from Twitter (X) to LinkedIn?
Many professionals maintain both Twitter and LinkedIn presences. The challenge is that Twitter rewards brevity and hot takes while LinkedIn rewards depth and professional insights. The good news: your best professional tweets already contain the seed of a great LinkedIn post. They just need to be expanded and professionalized.
Twitter Specs
- Caption limit
- 280 chars
- Max hashtags
- 2
- Aspect ratios
- 16:9, 1:1
- Media formats
- JPG, PNG, GIF, MP4
- Max video length
- 2 min
- Max file size
- 15 MB
- Best times
- 8-10 AM, 6-9 PM
- Links in posts
- Yes
Twitter Specs
- Caption limit
- 280 chars
- Max hashtags
- 2
- Aspect ratios
- 16:9, 1:1
- Media formats
- JPG, PNG, GIF, MP4
- Max video length
- 2 min
- Max file size
- 15 MB
- Best times
- 8-10 AM, 6-9 PM
- Links in posts
- Yes
LinkedIn Specs
- Caption limit
- 3,000 chars
- Max hashtags
- 5
- Aspect ratios
- 16:9, 1:1
- Media formats
- JPG, PNG, PDF, MP4
- Max video length
- 10 min
- Max file size
- 200 MB
- Best times
- 8-10 AM, 12-2 PM, 5-6 PM
- Links in posts
- Yes
How to cross-post from Twitter (X) to LinkedIn
- 1
Select professional or industry tweets
Choose tweets about career insights, industry trends, leadership lessons, or business strategies. Skip memes and personal takes.
- 2
Expand into a LinkedIn post
Turn your 280-character tweet into a 1,000-3,000 character LinkedIn post. Add data, examples, and your professional perspective.
- 3
Professionalize the tone
Twitter uses casual, witty language. LinkedIn expects professional, insightful commentary. Adjust accordingly.
- 4
Add industry hashtags
Use 3-5 professional hashtags like #Leadership, #Marketing, or #CareerAdvice.
- 5
Post during LinkedIn business hours
Twitter is active 24/7. LinkedIn peaks at 8-10 AM and 12-2 PM on weekdays.
Formatting tips for Twitter (X) to LinkedIn
Massive caption expansion
From 280 to 3,000 characters. Add professional context, data, and expert analysis.
Professional tone is essential
Twitter wit is fun. LinkedIn expects substance and expertise. Adjust your voice.
Use 3-5 industry hashtags
Replace Twitter trending tags with LinkedIn industry hashtags for professional discovery.
Common mistakes to avoid
Posting raw tweets on LinkedIn
280-character hot takes look thin on LinkedIn. Expand into full professional posts with context.
Casual Twitter language on LinkedIn
Twitter slang and memes do not work on LinkedIn. Professionalize your language and add substance.
Non-professional content
Only cross-post industry, business, or career-related tweets. Personal opinions on non-professional topics do not belong on LinkedIn.
Pro Tip
Start your LinkedIn post with the tweet as a bold opening statement, then spend the rest of the post explaining your reasoning. This creates a natural "hot take → evidence → conclusion" structure that LinkedIn audiences love.
Frequently asked questions
Should I post my tweets on LinkedIn?
Only professional and industry tweets. Expand them from 280 characters to full 1,000-3,000 character LinkedIn posts with data, examples, and professional insights.
How do I make tweets LinkedIn-appropriate?
Expand the content, professionalize the language, add data or examples, and include industry hashtags. The core idea stays the same; the delivery changes.
What tweets perform best on LinkedIn?
Career advice, industry predictions, leadership lessons, business strategies, and market insights. Anything that positions you as a thought leader in your field.