Why cross-post from LinkedIn to YouTube?
LinkedIn posts have a 48-hour shelf life. YouTube videos can rank in search and generate views for years. If you are consistently creating valuable LinkedIn content, you are sitting on a goldmine of YouTube video ideas. Each LinkedIn post that performed well is a proven topic worth expanding into a full video.
LinkedIn Specs
- Caption limit
- 3,000 chars
- Max hashtags
- 5
- Aspect ratios
- 16:9, 1:1
- Media formats
- JPG, PNG, PDF, MP4
- Max video length
- 10 min
- Max file size
- 200 MB
- Best times
- 8-10 AM, 12-2 PM, 5-6 PM
- Links in posts
- Yes
LinkedIn Specs
- Caption limit
- 3,000 chars
- Max hashtags
- 5
- Aspect ratios
- 16:9, 1:1
- Media formats
- JPG, PNG, PDF, MP4
- Max video length
- 10 min
- Max file size
- 200 MB
- Best times
- 8-10 AM, 12-2 PM, 5-6 PM
- Links in posts
- Yes
YouTube Specs
- Caption limit
- 5,000 chars
- Max hashtags
- 5
- Aspect ratios
- 16:9, 9:16
- Media formats
- MP4, MOV
- Max video length
- 12h
- Max file size
- 2000 MB
- Best times
- 2-4 PM, 6-8 PM
- Links in posts
- Yes
How to cross-post from LinkedIn to YouTube
- 1
Identify top-performing LinkedIn posts
Posts with high engagement are proven topics. These make the best YouTube video subjects.
- 2
Expand into a video script
Turn your LinkedIn post into a 5-15 minute video script. Add examples, stories, and depth.
- 3
Record and optimize for YouTube
Record in 16:9 landscape (or 9:16 for Shorts). YouTube is primarily a landscape video platform.
- 4
Write SEO-optimized titles and descriptions
YouTube needs keyword-rich titles and descriptions. Research what people search for related to your topic.
- 5
Create a compelling thumbnail
YouTube thumbnails are crucial for click-through rates. Design an eye-catching thumbnail.
Formatting tips for LinkedIn to YouTube
YouTube is 16:9 landscape primarily
LinkedIn video supports both orientations. YouTube standard videos are 16:9. Shorts are 9:16.
Expand content significantly
A 3,000-character LinkedIn post becomes a 5-15 minute YouTube video with added depth and examples.
SEO is critical on YouTube
LinkedIn discovery is feed-based. YouTube discovery is search-based. Optimize titles and descriptions for keywords.
Common mistakes to avoid
Reading your LinkedIn post on camera
Do not just read your post. Expand it with examples, stories, and additional insights.
No SEO optimization
YouTube is a search engine. Research keywords and include them in your title, description, and tags.
No thumbnail
Auto-generated thumbnails perform poorly. Create custom thumbnails for every video.
Pro Tip
Create a YouTube series from your LinkedIn content themes. Group related LinkedIn posts into video playlists. This builds a YouTube channel with consistent, proven content.
Frequently asked questions
Should I turn my LinkedIn posts into YouTube videos?
Yes, especially if they get strong engagement. YouTube gives your content permanent, searchable visibility that LinkedIn cannot match.
How long should LinkedIn-to-YouTube videos be?
Standard videos: 5-15 minutes to fully explore the topic. Shorts: under 60 seconds for a quick tip from your LinkedIn post.
What type of LinkedIn content works on YouTube?
Tutorials, career advice, industry analysis, how-to guides, and business strategy content. Anything people would search for.