Comparison
Socialync vs Later: Which Scheduler Wins for Creators?
Later started as an Instagram-first tool. Socialync was built for creators who post everywhere. See the full comparison.
Pricing: Socialync vs Later
Socialync
Later
Save $15/month compared to Later Starter, or $70/month compared to Later Advanced.
Feature comparison
| Feature | Socialync | Later |
|---|---|---|
| Cross-posting(Can schedule to multiple platforms but limited customization) | ||
| TikTok personal accounts(Limited posting features for personal accounts) | ||
| AI captions(AI Caption Writer on paid plans) | ||
| Video support | ||
| Calendar scheduling(Visual drag-and-drop calendar) | ||
| Multi-profile(1 social set on Starter) | ||
| Analytics(Growth and Advanced plans) | ||
| Bulk scheduling(CSV upload on Growth plan and above) | ||
| Content approval workflow(On Advanced plan only) | ||
| RSS feeds | ||
| Link shortener(Linkin.bio tool) | ||
| Hashtag suggestions(Hashtag analytics on paid plans) |
Honest pros and cons
What Later does well
- Excellent visual content calendar with drag-and-drop media library
- Strong Instagram-specific features including Stories scheduling and Linkin.bio
- Good hashtag analytics and suggestion tools for Instagram growth
- User-friendly onboarding designed for visual content creators
Where Later falls short
- Starter plan at $25/month is limited to 1 social set (1 profile per platform)
- Best features like bulk scheduling and analytics locked behind $45-$80/month plans
- Historically Instagram-focused, with other platforms feeling secondary
- TikTok personal account support is limited compared to Business accounts
Why choose Socialync over Later
Full TikTok personal account support without feature limitations
True cross-posting that adapts content per platform automatically
$10/month covers 6 accounts vs Later Starter at $25/month for fewer profiles
AI captions and hashtag suggestions available on all plans, not locked behind upgrades
Best for
Instagram-focused creators and brands that prioritize visual planning, media libraries, and Linkin.bio landing pages.
Why switch to Socialync
If you post beyond just Instagram and want full TikTok personal account support with true cross-posting at a lower price, Socialync is the better fit.
Frequently asked questions
Is Socialync better than Later for TikTok?
For TikTok, Socialync has an advantage. It fully supports TikTok personal accounts with all posting features, while Later has limited functionality for personal TikTok profiles. If TikTok is a major part of your strategy, Socialync handles it better.
Does Later have a free plan?
Later removed its free plan and now starts at $25/month for the Starter tier. Socialync offers a free plan with 5 posts and 6 connected accounts, making it easier to try before committing.
Can I use Later and Socialync together?
Yes, but there is no real need. Both tools schedule posts to the same platforms. Most creators pick one. If you love Later for Instagram visual planning, you could use Socialync for cross-posting to other platforms, but Socialync alone covers all the platforms Later supports.
Which is better for Instagram, Later or Socialync?
Later has a slight edge for Instagram-only workflows thanks to its visual media library and Linkin.bio tool. However, if you post to multiple platforms including Instagram, Socialync gives you a simpler, more affordable workflow with cross-posting built in.