Cross-Posting Guide

Post to Instagram and Facebook from one upload

Publish to both Meta platforms at the same time. Audience-tuned captions for each, no Meta cross-post shortcuts.

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Instagram
Facebook

Cross-post automatically with Socialync

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See Instagram to Facebook cross-posting in action

Share content on Instagram and Facebook from one upload. Watch Socialync handle formatting, captions, and scheduling automatically.

Why Socialync for Instagram to Facebook

1

Upload once, post to both

Drop a video into Socialync. We publish to Instagram and Facebook at the same time, so you post to Facebook and Instagram simultaneously without copy-paste.

Both support 9:16 Reels and standard formats

Instagram Reels and Facebook Reels both prefer 1080×1920 vertical. Standard posts work in 1:1 and 4:5.

Caption tone shifts between platforms

Instagram audiences respond to visual storytelling. Facebook audiences respond to community-driven conversation. Write each separately.

Trusted by creators and businesses

Join thousands of people who stopped manually reposting.

The multi-platform posting is seamless. My content reaches 3x more people with zero extra effort.
Jason Lobo
Jason Lobo
Founder, Remo Connect
Simple dashboard, easy sign-up, and the scheduling is so nice. If I make 10 videos in one day I can schedule them to all platforms weeks in advance. Goated!
Jared Platt
Jared Platt
Content Creator
I built this because I was burning out posting manually. Now I post in 3 minutes instead of 45.
Jack Vitick
Jack Vitick
Founder, Socialync

How it works for Instagram to Facebook

Five steps. One upload. Posts to both platforms.

  1. Upload your content once to Socialync
  2. Write an Instagram caption and a Facebook caption
  3. Set hashtags for Instagram, broader tags for Facebook
  4. Schedule per platform peak time
  5. Both Instagram and Facebook publish at the same moment

Stop manually reposting. Start cross-posting in 60 seconds.

Free plan, no credit card required.

Frequently asked questions

Can I post to Instagram and Facebook at the same time?

Yes. Socialync publishes to both Instagram and Facebook simultaneously from one upload. You can customize captions, hashtags, and scheduling per platform.

Should I use Meta's built-in cross-post feature instead?

Meta's native cross-post forces identical captions on both platforms, which underperforms. Socialync gives you separate fields per platform so you write audience-tuned copy for each.

Do Instagram and Facebook use the same video format?

Yes, both support 9:16 vertical Reels at 1080×1920. Standard posts work in 1:1 and 4:5. The same source file works on both.

Automate your Instagram to Facebook cross-posting

One upload. Both platforms. Socialync handles the rest.

Free plan, no credit card required.