Facebook Cross-Posting — Why It Matters
Facebook cross-posting is different from Instagram cross-posting.
To post on Facebook properly, you must create a Facebook Page.
You cannot use your personal profile.
You can learn more here:
➡️ https://www.facebook.com/business/pages
The setup is easy — just create a page and connect it to Meta Business Suite.
Once it’s linked, you’re ready to post.
Meta Business Suite official overview:
➡️ https://business.facebook.com/
The Biggest Mistake Most People Make
Most people misunderstand Facebook’s audience.
The average age on Facebook is much older than TikTok or Instagram.
Not elderly — just older, more established, and more discerning.
Demographic data reference:
➡️ https://www.pewresearch.org/internet/fact-sheet/social-media/
That matters because older audiences want depth.
They don’t just want:
- A product
- Or a person
They want someone who’s going after something — a mission they can support.
Why This Matters
When you cross-post correctly, you reach a completely different demographic.
Different platforms = different people:
- TikTok → Younger, short attention spans
↳ https://www.tiktok.com/business
- Instagram → Similar age to TikTok, slightly stronger attention
↳ https://business.instagram.com
- Facebook → An older demographic with different interests and priorities
↳ https://www.facebook.com/business
A “demographic” is simply the characteristics of the people who engage with your content.
If you aren’t posting to Facebook, you’re missing millions of potential viewers.
Meta usage statistics:
➡️ https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
Save Time With Cross-Posting
Tools like socialync.io let you post everywhere from a single place.
One upload → one click → all platforms.
You save time, avoid hassle, and tap into a brand-new audience without extra work.
Thanks so much for listening.
I hope this helps — have a wonderful rest of your day.