Cross Posting Tools Comparison: Top 7 in 2026

You want to cross post to Instagram, TikTok, YouTube, Facebook, Twitter, and LinkedIn.

But which tool should you use?

Some are free. Some cost $200/month. Some are simple. Some are overwhelmingly complex.

Here's an honest comparison of the top 7 cross posting tools in 2026.

What We're Comparing

We tested each tool on:

Platforms supported (which social networks)
Free plan (if available)
Pricing (paid plans)
Ease of use (learning curve)
Customization (can you adjust per platform?)
Mobile app (quality)
Analytics (depth)
Best for (who should use it)

1. Socialync

Platforms: Instagram, TikTok, YouTube, Facebook, Twitter, LinkedIn

Free plan: ✅ 10 posts/month, all platforms

Paid plans: $9/month for unlimited posts

Ease of use: ⭐⭐⭐⭐⭐ (5/5) - Simplest interface, zero learning curve

Customization: ✅ Customize captions per platform

Mobile app: ✅ Yes

Analytics: Basic (views, engagement)

Best for: Content creators and influencers who want straightforward cross posting without complexity

Pros:

Upload once, post everywhere
Cheapest paid plan ($9/month)
Generous free tier
No complicated features to confuse you
Mobile app available

Cons:

Limited advanced analytics
No team collaboration features
Not built for agencies

Verdict: Best for individual creators who want simplicity and affordability.

Try Socialync free

2. Buffer

Platforms: Instagram, Facebook, Twitter, LinkedIn, Pinterest, TikTok

Free plan: ✅ 30 posts/month across 3 channels

Paid plans: $6/month per channel

Ease of use: ⭐⭐⭐⭐ (4/5) - Clean calendar interface

Customization: ✅ Customize per platform

Mobile app: ✅ Yes

Analytics: Moderate (engagement, reach, clicks)

Best for: Visual planners who love calendar-based workflows

Pros:

Best calendar interface in the industry
AI Assistant for caption writing
Queue-based posting
Free plan is generous

Cons:

Pricing is per channel (gets expensive with multiple accounts)
Analytics less detailed than competitors
Limited YouTube support

Verdict: Great for creators who think visually and want a clean interface.

Try Buffer

3. Hootsuite

Platforms: 35+ including all major platforms

Free plan: ❌ None (discontinued in 2023)

Paid plans: $99/month minimum

Ease of use: ⭐⭐ (2/5) - Steep learning curve, overwhelming interface

Customization: ✅ Full customization

Mobile app: ✅ Yes

Analytics: Advanced (social listening, competitor tracking, reports)

Best for: Large agencies and enterprises with big budgets

Pros:

Most platforms supported
AutoSchedule (AI picks best times)
Advanced team collaboration
Social listening features
Comprehensive analytics

Cons:

Expensive ($99/month minimum, no free plan)
Overly complex for individual creators
Interface feels outdated
Overkill for most users

Verdict: Only worth it if you're managing 10+ brands with a team. Individual creators should skip this.

4. Metricool

Platforms: Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube, Pinterest, Google My Business, Twitch

Free plan: ✅ 50 posts/month

Paid plans: $18/month

Ease of use: ⭐⭐⭐ (3/5) - Moderate learning curve

Customization: ✅ Customize per platform

Mobile app: ✅ Yes

Analytics: Strong (detailed metrics per platform)

Best for: High-volume posters who need analytics

Pros:

Most generous free plan (50 posts/month)
Official TikTok partner
Works with Personal TikTok accounts (not just Creator/Business)
Good analytics on free plan

Cons:

Interface less intuitive than Buffer or Socialync
Some features locked behind paid tiers
Can feel cluttered

Verdict: Best free plan if you post frequently (30-50 times/month).

5. Sprout Social

Platforms: Instagram, Facebook, Twitter, LinkedIn, Pinterest, TikTok, YouTube

Free plan: ❌ None

Paid plans: $249/month minimum

Ease of use: ⭐⭐⭐ (3/5) - Professional but complex

Customization: ✅ Full customization

Mobile app: ✅ Yes

Analytics: Very advanced (reports, ROI tracking, competitor analysis)

Best for: Marketing teams and agencies

Pros:

Advanced scheduling and queueing
Multi-profile publishing
Best-in-class analytics
Team collaboration tools
Social listening

Cons:

Very expensive ($249/month)
Overkill for small businesses
No free plan or trial

Verdict: Enterprise-level tool. Not for individual creators or small businesses.

6. Loomly

Platforms: Instagram, Facebook, Twitter, LinkedIn, Pinterest, TikTok, YouTube, Google My Business

Free plan: 14-day trial only

Paid plans: $32/month

Ease of use: ⭐⭐⭐⭐ (4/5) - Intuitive calendar

Customization: ✅ Per-platform customization + post optimization tips

Mobile app: ✅ Yes

Analytics: Moderate (engagement, reach, growth)

Best for: Brands focused on content planning

Pros:

Content calendar is excellent
Post optimization tips (suggests best times, hashtags)
Content ideation tools
Digital asset library

Cons:

No free plan (just trial)
More expensive than Buffer or Socialync
Analytics not as deep as Sprout Social

Verdict: Good middle ground between simple tools and enterprise tools.

7. Social Champ

Platforms: Instagram, Facebook, Twitter, LinkedIn, Pinterest, TikTok, YouTube, Google My Business

Free plan: ✅ Limited features

Paid plans: $29/month

Ease of use: ⭐⭐⭐ (3/5) - Moderate

Customization: ✅ Customize per platform

Mobile app: ✅ Yes

Analytics: Moderate

Best for: Creators needing more than free plans but wanting affordability

Pros:

Bulk scheduling
Content recycling (repost old content)
RSS feed auto-posting
Affordable paid plans

Cons:

Free plan is limited
Interface not as clean as competitors
Some bugs reported

Verdict: Solid mid-tier option if you need more features than Socialync but don't want to pay Hootsuite prices.

Side-by-Side Comparison Table

|------|-----------|-----------|-----------|-------------|----------|

| Socialync | ✅ 10/mo | $9/mo | 6+ | ⭐⭐⭐⭐⭐ | Creators |

| Buffer | ✅ 30/mo | $6/mo/ch | 6+ | ⭐⭐⭐⭐ | Planners |

| Hootsuite | ❌ | $99/mo | 35+ | ⭐⭐ | Enterprises |

| Metricool | ✅ 50/mo | $18/mo | 9+ | ⭐⭐⭐ | High volume |

| Sprout Social | ❌ | $249/mo | 7+ | ⭐⭐⭐ | Teams |

| Loomly | Trial only | $32/mo | 8+ | ⭐⭐⭐⭐ | Brands |

| Social Champ | ✅ Limited | $29/mo | 8+ | ⭐⭐⭐ | Mid-tier |

Which Tool Should You Choose?

For Individual Creators

Start with: Socialync (simplest) or Buffer (if you love calendars)

Why: Free tiers are generous, interfaces are simple, pricing is affordable

Upgrade when: You need more than 10-50 posts/month

For Small Teams (2-5 People)

Try: Loomly or Social Champ

Why: Team collaboration features without enterprise pricing

Upgrade when: You need advanced analytics or social listening

For Agencies

Consider: Sprout Social or Hootsuite

Why: Client management, white-label reports, advanced features

Warning: Only worth it if you're managing multiple clients and can justify the cost

For Budget-Conscious Users

Best free options:

Metricool (50 posts/month)
Buffer (30 posts/month)
Socialync (10 posts/month)

Cheapest paid option: Socialync ($9/month unlimited)

Common Decision Factors

"I post 5 times per week to 6 platforms"

That's 5 posts × 4 weeks = 20 posts/month

Best choice: Socialync free (10 posts) + upgrade to $9/month for unlimited

Metricool free (50 posts/month)

"I need advanced analytics"

Best choice: Sprout Social or Hootsuite (but expect to pay $99-249/month)

If you can't afford that, Metricool offers decent analytics on the free plan.

"I manage multiple client accounts"

Best choice: Sprout Social ($249/month) or Sendible ($29/month for budget option)

"I just want something simple that works"

Best choice: Socialync - zero learning curve, just upload and post

What About Platform-Specific Features?

TikTok Support

Most tools now support TikTok, but check:

Metricool: Works with Personal accounts
Others: Usually require Creator/Business accounts

YouTube Support

Limited on most tools:

Socialync: ✅ Supports YouTube
Buffer: Limited
Hootsuite: Limited
Most others: Limited or none

Instagram Stories

Not all tools support Stories. Check if this matters to you.

Bottom Line

For 90% of creators: Start with Socialync (simplest, cheapest) or Buffer (best calendar).

For agencies: Sprout Social or Hootsuite (if budget allows).

For high-volume free users: Metricool (50 posts/month free).

Don't overthink it. Start with a free plan. Test for 2 weeks. Upgrade only if you need more.

Most creators never need expensive tools like Hootsuite or Sprout Social.

Try Socialync free - 10 posts/month, all platforms, zero learning curve.

Sources:

Cross Posting Tools Comparison: Top 7 in 2026