Best Times to Post on Social Media by Platform (2025 Data)
Every platform has different peak engagement times. This guide breaks down the best posting times for each major platform in 2025.
TikTok Best Times
- Weekdays: 7-9 PM (peak engagement)
- Lunch: 12-1 PM
- Morning: 7-8 AM
Instagram Best Times
- Weekdays: 11 AM - 1 PM and 7-9 PM
- Weekends: 9-11 AM and 7-10 PM
YouTube Shorts Best Times
- Weekdays: 2-4 PM and 8-10 PM
- Weekends: 10 AM - 12 PM and 8-10 PM
Facebook Best Times
- Weekdays: 1-3 PM
- Weekends: 12-1 PM
Twitter/X Best Times
- Weekdays: 8-10 AM and 6-9 PM
- Multiple posts per day: Twitter rewards frequency
LinkedIn Best Times
- Weekdays: 7-8 AM, 12 PM, 5-6 PM (business hours)
- Avoid weekends: Low engagement
Universal Best Time
If posting to all platforms at once: 7-9 PM EST weekdays
Pro Tip
Schedule your posts at optimal times using Socialync - post to all platforms simultaneously.
Start posting at the right times: socialync.io