Strategy

Best Times to Post on Social Media by Platform (2025 Data)

Platform-by-platform guide to optimal posting times in 2025. When to post on every major social media platform to maximize engagement and reach.

2025-12-27

1 min read

Socialync Team

Best Times to Post on Social Media by Platform (2025 Data)

Every platform has different peak engagement times. This guide breaks down the best posting times for each major platform in 2025.

TikTok Best Times

Weekdays: 7-9 PM (peak engagement)
Lunch: 12-1 PM
Morning: 7-8 AM

Instagram Best Times

Weekdays: 11 AM - 1 PM and 7-9 PM
Weekends: 9-11 AM and 7-10 PM

YouTube Shorts Best Times

Weekdays: 2-4 PM and 8-10 PM
Weekends: 10 AM - 12 PM and 8-10 PM

Facebook Best Times

Weekdays: 1-3 PM
Weekends: 12-1 PM

Twitter/X Best Times

Weekdays: 8-10 AM and 6-9 PM
Multiple posts per day: Twitter rewards frequency

LinkedIn Best Times

Weekdays: 7-8 AM, 12 PM, 5-6 PM (business hours)
Avoid weekends: Low engagement

Universal Best Time

If posting to all platforms at once: 7-9 PM EST weekdays

Pro Tip

Schedule your posts at optimal times using Socialync - post to all platforms simultaneously.

Start posting at the right times: socialync.io

Related Topics

best time to post social media

posting schedule

social media strategy

engagement optimization

platform strategy

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