Socialync vs Buffer: Which is Better for Creators?
If you're a content creator looking for a social media scheduling tool, you've probably come across Buffer. It's been around for years and has a solid reputation. But is it still the best choice for creators in 2025?
I'm Jack Vitick, founder of Socialync and a creator with 35K followers and 25M+ views. I've used multiple scheduling tools, and I built Socialync specifically to solve the problems other platforms couldn't fix for creators like us.
Let's do an honest comparison so you can decide which tool is right for you.
The Quick Answer
Buffer is a solid choice if you're managing a brand with a team and need advanced analytics and approval workflows.
Socialync is built specifically for individual creators and small teams who want to post video content quickly across all major platforms—especially TikTok and Instagram Reels—without the complexity or high costs.
Platform Support: A Critical Difference
Buffer's Platform Support
Buffer supports:
- Instagram (photos, carousels, Stories)
- X (formerly Twitter)
- TikTok (Business accounts only, via API limitations)
- YouTube (limited support)
The Problem: Buffer's TikTok and YouTube support is limited. Many creators report issues with video uploads, and TikTok only works with Business accounts, which locks out millions of personal creator accounts.
Socialync's Platform Support
Socialync supports:
- Instagram (Reels, posts, carousels)
- TikTok (both personal and business accounts)
- YouTube (Shorts and full videos)
- X (formerly Twitter)
The Advantage: Socialync was built by a video creator for video creators. We use official platform APIs to ensure your videos post correctly every time. No workarounds, no limitations.
According to Hootsuite's 2024 Social Media Trends Report, short-form video content is the #1 format for engagement—and Socialync handles this better than any other scheduler.
Pricing: A Massive Difference
Buffer's Pricing
Buffer offers several plans:
- Free Plan: 3 social channels, 10 scheduled posts at a time
- Essentials: $6/month per channel (so $30/month for 5 platforms)
- Team: $12/month per channel
- Agency: $120/month for 10 channels
Reality Check: If you're posting to 5 platforms as a creator, Buffer costs $30-60/month minimum. That adds up to $360-720/year.
Socialync's Pricing
- Free Plan: 5 posts total (trial), 3 connections, all platforms
- Premium: $10/month or $100/year (saves $20)
- Unlimited posts
- Unlimited connections
- 1 year scheduling
- AI content optimization
- Video transcripts
- Priority support
The Difference: Socialync costs $10/month for everything, while Buffer costs $30-60/month for the same number of platforms. That's a savings of $240-600/year.
As Later's pricing comparison study shows, per-channel pricing quickly becomes expensive for creators managing multiple platforms.
Features That Matter for Creators
Video Optimization
- Buffer: Basic video support, frequent upload issues reported by users
- Socialync: Built specifically for video creators. Our AI analyzes your video transcript and writes platform-specific captions in your voice—not generic AI slop.
Scheduling
- Buffer: Schedule up to 2 weeks in advance on free plan, 2 months on paid
- Socialync: Schedule up to 2 months on free trial, 1 year on Premium
User Experience
- Buffer: Clean interface but requires multiple steps to customize posts per platform
- Socialync: Upload once, customize once, post everywhere. What takes 45 minutes manually takes 3 minutes with Socialync.
AI Features
- Buffer: AI assistant available on higher-tier plans ($120+/year extra)
- Socialync: AI content optimization included with Premium ($100/year)
Real Creator Feedback
What Creators Say About Buffer
Buffer has great analytics and a clean interface, but creators commonly complain about:
- High costs when managing 5+ platforms
- Limited TikTok support
- Video upload issues
- Per-channel pricing model
What Creators Say About Socialync
> "Socialync saves me hours every week. I can focus on streaming instead of posting to 5 different apps."
> — Fast, Twitch Streamer (+6.6K followers)
> "The multi-platform posting is seamless. My content reaches 3x more people with zero extra effort."
> — Jason Lobo, Remo Connect
We maintain a 4.4/5 rating on TrustPilot because we focus on solving real creator problems.
The Team vs. Solo Creator Question
Choose Buffer if:
- You're managing a brand with a large team
- You need complex approval workflows
- You primarily post photos and text content
- Budget isn't a concern ($360+/year)
- You need Pinterest support
Choose Socialync if:
- You're a solo creator or small team
- You post video content (TikTok, YouTube Shorts, Reels)
- You want to save time and money
- You need TikTok personal account support
- You want AI-powered caption writing included
- You're looking for a Buffer alternative that costs 70% less
Common Questions About Switching
"Can I switch from Buffer to Socialync easily?"
Yes! Simply connect your social accounts to Socialync (takes 2 minutes) and you're ready to post. You can run both simultaneously during a trial period.
"Will my scheduled posts transfer?"
Scheduled posts don't automatically transfer between platforms, but you can easily reschedule them in Socialync. Most creators do this during their first session (10-15 minutes).
"What about analytics?"
Both platforms offer analytics. Buffer's are more detailed for brands, while Socialync focuses on creator-relevant metrics like post performance and engagement trends.
The Bottom Line
Buffer is a reliable tool that's been around for years. It's great for brand management and teams that need advanced workflows.
But if you're a content creator—especially a video creator—Socialync gives you everything you need at 70% less cost than Buffer.
Here's the math:
- Buffer: $360-720/year for 5 platforms
- Socialync: $100/year for unlimited platforms
You save $260-620/year with Socialync, plus you get better video support and AI caption writing included.
Try Socialync Free
Start with our free trial—no credit card required. Post to all your platforms and see if Socialync saves you time.
If you're currently paying $30-60/month for Buffer and managing 5+ platforms, switching to Socialync could save you over $500/year while giving you better video support.
About the Author: Jack Vitick is the founder of Socialync and a content creator with 35K followers and 25M+ views. He built Socialync to solve the problems he faced posting content across multiple platforms daily.